I’ve been saying, perhaps more prominently than other camera reviewers and journalists, that the camera industry needs a shake up. Those who are saying it, have only really been saying it recently. And many of the other publications perhaps won’t say it because they don’t want to rock the boat. But I don’t care. In 2022, I said that the camera manufacturers have to learn from the watch industry about how to adapt to the world post-smartphone. But they never truly adapted. Instead, their products lost their soul and they tried to say that they were innovative. In truth, there haven’t been many innovations and they’re all literally in bed with one another using each others parts. That’s why I’m so happy about the news that Andrea Pizzini from posted about DJI making a full-frame mirrorless camera.
According to Andrea, DJI is likely to release an L-mount full-frame camera targeted more at the cinema world than the stills world. And that, to me, is rather exciting. He specifically states that the Japanese were always afraid of this.
Good.
Leica hasn’t been able to do it alone, and let’s be honest, Pixii doesn’t seem to care enough; nor have they worked with the press in meaningful ways. So I’m very elated that another company seems to be putting pressure on the Japanese.
I currently have the Hasselblad X2D-II 100C in for review, and I plan on releasing a review once I’ve had a thorough amount of testing done with it. But so far, I’m very impressed at how fast this camera is to focus. It beats Fujifilm by miles and even outperforms Sony in low light. That’s part of the LiDAR integration that DJI put into the camera.
To recap what I said back in 2022, the camera world should’ve looked at the watch world a while ago. The watch world was afraid of Japan and Grand Seiko coming after all their sales. And before that, they were afraid of Casio and so many others. They were all so committed to doing things one way and not another. The same goes for Kodak and how its failures all began.
The bigger point is that big corporations never learn and that greed often gets in the way of innovation.
If this camera is real, then I hope that it shakes up the Japanese camera market.