Film photographers: it’s time to get very, very hyped. It’s no secret that film photography hasn’t just experienced a revival, but it’s been back. And at 11am EST today, news is coming that’s going to get you excited in a way that you haven’t been in a while. We’re not talking about something new from one of the companies that make people divided on their responses: so immediately, Fujifilm and Lomography are out of the question. It’s not coming from Kodak either; they had a moment to shine with their exorbitantly expensive super 8 camera. Nor is this coming from CineStill, who has been under some fire recently for eye-rolling drama on social media and in email inboxes. So who else is left?
So what’s coming? Well, here are a few hints:
Table of Contents
A First of its Kind in Several Years
There hasn’t been a product like this released in a very long time. And we’re going to explain why and how that’s possible later on today at 11am EST. In fact, we think we’re one of the only reputable photography publications with the knowledge and staff that can talk about this specifically.
Landscape Photographers are Going to Adore it
When you’re out hiking during the golden hour, you’re going to be really in love with the results you get. More importantly though, you might really also like what it can do during the blue hour or with cityscapes in inclement weather. It’s going to make vivid scenes that much better.
Portrait Photographers Will Love it
The jokes about DEM TONEZ are going to be very real with what’s coming. The coatings on this are also going to give you the vintage feeling that everyone loves.
Street Photographers are Bound to Find a Great use For it
I’m really looking forward to my upcoming vacation where I can go around NYC and shoot street photography unburdened by the pressing deadlines of gear reviews. What’s coming today is bound to create beautiful street photography images. In fact, it reminds us of what Jane Dickson made many years ago when we interviewed her.
Conceptual Photographers will Want to get Experimental with this Stuff
We’ve interviewed a ton of photographers over the years, many of them being conceptual shooters. And considering how they like imperfections in their photographs, and many of them don’t like using Photoshop, this is going to excite them with possibilities.
It’s Going to Slap Clinical Perfection in the Face
Perhaps my favorite thing about what’s coming later today is that it’s slapping clinical perfection in the face. Remember a few years ago when Sony thought that onion bokeh was an issue but literally no one else did? Well, this new product is bringing it back. At 11am EST, you’ll be able to pay attention right here on the Phoblographer as the news breaks.