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If Fujifilm Cameras Did This, It Would Be So Great!

Chris Gampat
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07/27/2022
3 Mins read
Chris Gampat The Phoblographer Fujifilm Natura S review sample images (67 of 67)ISO 1001-30 sec at f - 2.8

I’m about to say something that’s bound to be divisive. But if you’re a Fujifilm camera user who isn’t embracing the film simulations, you’re basically throwing the camera away. Besides the great ergonomics, the film simulations are whole point of Fujifilm cameras. You can apply the film simulations to your RAW files in Capture One easily. But more importantly, you can get a look in-camera in JPEGs that folks love. You won’t even really need to edit your photos; you can just shoot and go on with life. 

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What’s the feature I’m talking about? Well, the lead image is a bit of a hint. But if you want to embrace the film aesthetic even more, why not really lean into it?

Why not bring back the timestamp feature from old film cameras? Lots of apps have it.

Further, why not add a film border? It would be so cool to post an image shot on Velvia with the Velvia film border around the final JPEG. These are the types of things that end up in various social media shares anyway.

I suspect that people reading this idea have a few thoughts. There are folks who think I’m crazy because this can all be done in post-production. These are the photographers stuck in the method of editing after shooting. The idea of doing too much work for the image is something that isn’t appealing to everyone.

Then there are folks who think this is a brilliant idea and really want it. They understand it would be simple for Fujifilm to bring this feature back from old Fujifilm cameras.

There is also a group of people who think this is a great idea but not as important as other features. And I agree with those people. But with that said, I think a lot of photographers would potentially use this feature anyway. Just think; you could shoot a portrait, apply in-camera skin-softening, and then beam it to your phone with the date stamp and the border attached. The photo would look even more like actual film! I mean, come on, Fujifilm cameras do things like letting the photographer add film grain and even a special blue effect. My idea can’t be that farfetched.

Some of you are probably wondering if this is satire. I don’t aim to satirize photographers who try as much as possible to make their images look like film. Despite the fact that they’re uninformed about how it looks, you can get it easily with my idea.

This isn’t difficult to do with Fujifilm cameras. You can borrow the filter ideas from the Instax division since they have a lot built into a few of their cameras. Fujifilm Instax even makes an Instax variant that looks like a film negative or a slide. And it looks really cool!

And now, here’s an even crazier thought. Fujifilm could add some of these features to older cameras via firmware updates. It wouldn’t take up much room in the internal drive and processor. There’s no reason why older Fujifilm camera shouldn’t be able to get these new features. 

border date stamp filter fujifilm Fujifilm Cameras
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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