Congratulations to Sony for becoming #1 in mirrorless full frame camera sales in the US!
Though Canon may be #1 in Japan for mirrorless cameras, Sony has taken the #1 spot when it comes to full frame cameras overall in the US. The news comes to us via a press release delivered by Sony today. They’re also announcing that they are in the overall #1 position when it comes to dollars and units, which they’ve been for six years now. According to Sony, four out of ten full frame cameras sold during this period are Sony.
The press release is after the jump.
Sony Celebrates No.1 Overall Position in U.S. Full-frame  Cameras with Launch of Historic âBe Alphaâ Campaign
â The Leader in Full-frame Empowers Creators of all Types to Continue to Innovate, to Lead, to Push the Limits, to âBe Alphaâ â
SAN DIEGO, Aug. 15, 2018 â Sony Electronics, Inc. â a worldwide leader in digital imaging and the worldâs largest image sensor manufacturer â today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units1. In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand1.
Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 position in both dollars and units for more than six years2. These strong results can be attributed to the companyâs leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras.
Much of Sonyâs recent success has been driven by sales of the acclaimed Îħ7R III and Îħ7 III models, as well as the rapid adoption of the Îħ9 camera amongst professional sports photographers and photojournalists. The brandâs extremely active community has played a major part as well, as evidenced by the strong engagement on key social platforms like Instagram, where the official @SonyAlpha page has just surpassed the coveted one million followers count.
As a celebration of these historic achievements, Sony has announced the launch of its extensive âBe Alphaâ campaign that will connect creators of all types with the brand and its ever-growing roster of talented photographers and videographers.
âWeâre extremely proud of achieving No. 1 overall share in Full-frame cameras in the US market, as well as holding a strong No. 1 share in the mirrorless market for six years runningâ said Neal Manowitz, vice president of Digital Imaging at Sony Electronics. âMore than anything, we owe this to our community. It is our pleasure to create for you, the true creators. You pushed us to innovate, to change, to continually adapt, and your voice remains core to everything we do.â
Manowitz added, âTo âBe Alphaâ is to be a leader, to be an innovator, to stand out amongst the crowd. It represents everything we stand for as a brand. Our campaign will celebrate the extended Sony community, while also shining a light on the topics that that we are most passionate about â diversity, conservation, equality and much more.â
Sonyâs âBe Alphaâ movement will be headlined by a series of community events in major markets throughout North America in 2018 and beyond, beginning with the official launch event on August 19th, World Photography Day, in New York City. The campaign will encourage all creators to get involved by sharing their own âBe Alphaâ content on all relevant social platforms while tagging #BeAlpha.
The âBe Alphaâ campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship âAlpha Femaleâ program. This multi-tiered, female exclusive program is Sonyâs thoughtful response to the imaging industryâs well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon.
All key information regarding Sonyâs âBe Alphaâ movement, including the campaign launch video, will be hosted at www.alphauniverse.com/BeAlpha. This page will be continually updated with information on new events, content pieces and more.
A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sonyâs community site built to educate, inspire, and showcase fans and customers of the Sony Îħ brand.
A chart summarizing Sonyâs rapid growth in the full frame market is included below:Â
- Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar and unit sales, Jan. – June 2018.
- Source: Sony internal historical data sources.
- Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar sales, Jan.- Dec. 2017 vs. Jan.- Dec. 2016.
- Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on adjusted dollar sales, Jan.- June 2018 vs. Jan.- June 2017. Sales are adjusted for 5wk Jan. 2018 vs. 4wk Jan. 2017.