Last Updated on 01/23/2018 by Mark Beckenbach
Much was made of Sony overtaking Nikon for #2 in the US Full Frame Market, But Nikon Now Has A Headline Of Their Own.
Earlier last year, a lot (and we mean a lot) of noise was made with the news that Sony had overtaken Nikon to take the #2 spot in US full frame camera sales. But now Nikon has an interesting headline-inducing stat of their own to show off – team yellow was the #1 (not #2, not #3, number ONE) seller of full frame cameras for the 2017 holiday season.
This is a huge deal for Nikon, especially given those headlines earlier in 2017 which Sony and mirrorless enthusiasts were using to point to the end of the DSLR and the rise of mirrorless technologies. Nikon is crediting the new [amazon_textlink asin=’B07524LHMT’ text=’D850′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’81c62593-006a-11e8-a26d-61542844fd2a’] (read our review) and the ever-popular [amazon_textlink asin=’B0060MVJ1Q’ text=’D750′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’86ebe4e1-006a-11e8-adda-070bbcc47bf9′] as the two primary driving forces behind this bump in December sales figures.
Not to mention, the company apparently increased their numbers from the 2016 holiday season to the 2017 holiday season by double digits; showing that, for whatever reason (be it the [amazon_textlink asin=’B07524LHMT’ text=’D850′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’8c335df9-006a-11e8-b0ef-1bd6b8101120′] or otherwise), a lot more people were looking at and eventually buying a Nikon than in previous recent years. The numbers here are quite staggering. For the month of December specifically, Nikon saw an increase of 69% in units sold and a 59% increase in dollars earned compared to December of 2016.
This information is based off reporting by The NPD Group and their US sales tracking figures for the 2017 holiday season.
We don’t yet know what this huge boost in Nikon sales will mean for the overall 2017 numbers, which many will be looking at. Will Sony retain that #2 spot? Will Nikon take it back? Will either give Canon cause to start sweating?
It will be VERY interesting to see how all of this turns out.