The Sony a7r III has RAW files that are very versatile, forgiving, and that allow creative freedom
The Sony a7r III is the company’s latest offering when it comes to the high end, pro-oriented market. The same sensor from the Sony a7r II is at the heart of this camera but the processing has been upgraded to give it 15 stops of dynamic range at the lower ISO settings. So with Capture One Pro 10 finally able to edit and tweak the Sony a7r III raw files, we decided to see just what’s possible.
As you’ll see in the video above, we were able to find a whole lot of color depth (especially when it comes to fine skin tone gradation) and quite a bit of dynamic range coupled with that. While Sony isn’t clear about the cut off of the “lower ISO” statement, we saw that quite a bit is possible when it comes to pushing and pulling files at ISO 100. In addition to that, the video demonstrates my method of creating images with character using white balance and color editing vs something that’s more bland and normalized. Why? Well, I expect photographers to really try to take advantage of that and that’s why this website was founded nearly 8 years ago–to explore just that.
What I found with the color is that when proper white balancing techniques are applied, you can get a whole lot of range. As you’ll see in some of the images I shot, pretty much every color channel is filled with information of some sort. Then when you work with the hues, saturation and brightness of each color channel, you start to get a better scene overall. This is perfect for photographers who follow ideals and rules like those of Steve McCurry’s photographs.
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