In a move that has been long overdue, Profoto is finally going to provide support for Fujifilm in a big way. In an announcement made today on Profoto’s website, the company will be providing Air TTL and HSS support for Fujifilm’s cameras. This lines up very well with the new firmware updates that are on their way for many of Fujifilm’s cameras that talk about how flash TTL support has been added to strengthen the options from many third party manufacturers. What this means is that Fujifilm Air TTL support is coming not only for the X Pro 2 and the X-T2 but also for the Fujifilm GFX 50s–and that gives it a major advantage over the Hasselblad system and Phase One both.
According to Fuji Rumors, this is something that has been in the works for a really long time now. And personally I find it very odd that it hasn’t come out sooner. With Fujifilm being the only major camera player (with the exception of Pentax) that has a medium format camera system, one would think that Profoto support would be integrated in. Phase One cameras have had it for a while now. I mean, Olympus beat them to the punch and also have a full suite of professional support that was fleshed out a bit more last year.
Here’s the Profoto Press Release taken from their website:
When the unique Profoto AirTTL was first announced in November 2013, it revolutionized the photography industry by enabling a lean workflow and making it possible to seamlessly merge your camera with your flash. Now we are proud to include Fujifilm shooters in the AirTTL family, empowering photographers to be more creative and focus less on settings.
“Together with Fujifilm, we are proud to announce our latest family member – the Air Remote TTL-F. Light is the essence of every image and the Profoto AirTTL makes light shaping easier. It unlocks new creative possibilities and helps you go from idea to final image faster. We are happy to help the world’s most ambitious image creators turn their ambition into reality,” says Anders Hedebark, President of Profoto.
Profoto Air Remote TTL-F is a small, wireless radio transmitter that can be attached to the Fujifilm camera’s hot shoe. The remote offers full TTL and HSS capability with Profoto’s B1X, B1, B2, D2 and Pro-10 lights.
The Air Remote TTL-F will start shipping at the end of the year.
Now this is really big news for the system. Fujifilm is now an absolutely super serious contender for wedding photography and studio work due to having major third party flash support. Sure, you can argue that you can do it all manually, but that isn’t so simple when a split second decision needs to be made. However, with the Fujifilm GFX 50S, new lenses coming and the X Pro 2 or X-T2 available with their massive lens lineup, Fujifilm’s camera system could end up chipping away at the top three a bit more now.