The Macallan collaborated recently with legendary photographer Steven Klein in their 6th Masters of Photography edition of Macallan Single Malt Scotch Whisky. The brand has previously worked with Annie Leibowitz, Elliott Erwitt, and Mario Testino; but what’s perhaps most incredible about this particular collaboration is the announcement’s interactive video–which admittedly, I recommend viewing from a desktop for the best experience.
The video (which is below and may be visible depending on what device you’re viewing from) has a speech over it and the single scene pans from right to left as it explores a number of Klein’s work over the years. It’s all paired together in such a way that when you look at it, you’d probably think that the work was done today as his influence is clearly seen in a lot of cinema and photography these days. You can tell just by the colors, but also how some of the work is evident in the analog film photography world when it comes to souping film and more.
Even cooler: the video is interactive. So when you touch the video (seen originally here), you’ll be able to interact with the art and see/read more details.
The Whisky itself though is a limited edition of 1,000 pieces and includes a signed print of Klein’s in addition to wares and a rare batch of Single Malt Scotch. For all the fellow whisky snobs (I used to host tastings) out there, here are some of the details:
“The Macallanâs first ever use of casks previously used for Rioja wine, which provides flavors of sweet berries and spices, along with an unusual pinkish red color, again reflective of the artistâs imagery. The result, a whisky with sweetness and vibrancy unseen before in any Macallan.”
Pretty interesting, right? I guess that the colors match up well with Klein’s work in addition to what’s going on in the video.
