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Good News! The Holga Camera is Coming Back!

Chris Gampat
No Comments
03/16/2017
2 Mins read
Screen Shot 2017-03-15 at 9.31.24 PM

For years the Holga was m known as a little toy camera with its own cult following. A plastic camera with plastic lenses which later influenced the design of the Lomography Diana F+, the Holga lacked the marketing and millions of designer customizations of the Lomography option. Couple this with a few really tough times in the photo market within the past few years and you’ve got a recipe for death. After being put to rest in 2015, it seems like the little camera which gave birth to things like the Holgaroid and one of the cooler pinhole camera options on the market is going to be making a return. This follows the whole load of really amazing things that are happening this year in the analog film photography community.

It was originally thought that after Tokina shut down the factory producing the Holga camera that the original molds were all gone. But according to Freestyle Photographic, it’s going to be making its return very soon after another factory found the molds to produce the camera.

The Holga is a plastic camera that helped develop the moniker of “toy cameras”. In fact, you could probably argue that after the Kodak Brownie, it’s probably the most iconic option in photography history. The camera takes medium format 120 film and shoots in either 645 or 6×6 format. It’s got a locked shutter of 1/100th and generally speaking could be best off with a flash. However, that needs to be a powerful flash, as the only two aperture settings are f8 and f11. When you’re talking about medium format cameras though, that really isn’t incredibly slow of an aperture. Lots of photographers used it as a Holgaroid–the hack introduced to make it shoot Instant film photos. Others have shot lots of pinhole images with the camera.

So when it hits the market in July of this year, we can expect the phenomenon to be rekindled–though it’s going to have a lot of competition with Instax Square and a whole lot of others.

Check out more over at Freestyle Photographic.

analog camera factory film format freestyle photographic holga holgaroid Kodak Brownie molds pinhole camera plastic tokina toy camera
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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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