It was originally thought that after Tokina shut down the factory producing the Holga camera that the original molds were all gone. But according to Freestyle Photographic, it’s going to be making its return very soon after another factory found the molds to produce the camera.
The Holga is a plastic camera that helped develop the moniker of “toy cameras”. In fact, you could probably argue that after the Kodak Brownie, it’s probably the most iconic option in photography history. The camera takes medium format 120 film and shoots in either 645 or 6×6 format. It’s got a locked shutter of 1/100th and generally speaking could be best off with a flash. However, that needs to be a powerful flash, as the only two aperture settings are f8 and f11. When you’re talking about medium format cameras though, that really isn’t incredibly slow of an aperture. Lots of photographers used it as a Holgaroid–the hack introduced to make it shoot Instant film photos. Others have shot lots of pinhole images with the camera.
So when it hits the market in July of this year, we can expect the phenomenon to be rekindled–though it’s going to have a lot of competition with Instax Square and a whole lot of others.
Check out more over at Freestyle Photographic.