“‘Say Cheese'” is a collection of pictures, which I was taken on the streets or at my jobs at music festivals.” says photographer Sascha Niethammer about his project showing off the specific ways that people react to having a camera in their face. “…I try usually to stay undetected. And if people see me, they will be angry or smiling…usually.” However in this project what you see are emotionless faces–which Sascha says he really loves!
For Sascha, photography is a meditation. He grew up in a household of artists and he was smitten with music. Sascha was in a small band as a DJ and producer; and while designing fliers he fell in love with what Photoshop could do. That lead to him buying his own DSLR; and later on he gave up music. These days though, he doesn’t really use DSLRs or Photoshop–he’s traded that in for what he says are a small camera with prime lenses.
Sascha doesn’t think that the technical specs are important to the creation of a good picture; and in all honesty, he’s right. When it comes to capturing a moment, it’s all about the content; as this project illustrates.