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HUAWEI and Leica Are Trying to Change Smartphone Photography

Chris Gampat
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02/25/2016
1 Min read

Last Updated on 09/08/2016 by Chris Gampat

Chris Gampat The Phoblographer Leica XE product images (3 of 10)ISO 4001-200 sec at f - 2.5

This morning, Leica and HUAWEI announced a partnership that they claim is going to change smartphone photography. Specifically, the press release states that it’s going to apply to the optics and the camera within the phones.

This is evident in the press release where Dr. Andreas Kaufmann of Leica Camera AG states  “I’m pleased and convinced that the traditional German medium-sized company Leica Camera will bring its values and comprehensive expertise in optical engineering to the long-term partnership with HUAWEI in order to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality.”

Kevin Lee The Phoblographer Leica M-A Product Images-4

The release seems to consistently harp on optical quality–which leads to me to believe that they’re going to work specifically on the lenses and not necessarily the sensors or interface. Judging from the output that Leica cameras have been delivering as of late, I’m pretty sure that the sensors are from Toshiba.

This could also mean that HUAWEI phones may also go up in price; but it could also mean HUAWEI phones with a Leica badge on them–which the Chinese are sure to purchase in droves considering their affinity for Leica products. But the latter is most likely not going to happen considering all the hints in the press release.

HUAWEI leica phones Photography smartphone
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.