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Tim Cook Shows off How Terrible the Apple iPhone’s Camera Can Be

Chris Gampat
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02/08/2016
1 Min read

Tim Cook

The iPhone surely is the most popular camera in the world, but Apple CEO TIm Cook just proved that it’s very capable of taking a terrible photo. Digital Trends reports that Tim tweeted an image recently from his phone trying to get into the conversation about the Super Bowl. But the image was super blurry due to camera shake. While camera shake can sometimes create happy accidents, this didn’t. Tim was probably a bit intoxicated and when very much in the moment, so he most likely didn’t even realize the camera shake.

People on Twitter did one of two things: got into the moment with Tim or complained about the image. So why does any of this matter?

It proves that it still takes a capable person to create really incredible images. Nothing like this scene would have been shot by or accepted by a trained photojournalist that took care in creating the image. It’s still very possible for a camera with a big shutter and lens to create photos with camera shake too, bt they wouldn’t have published it and probably wouldn’t have been so intoxicated so as to do this at an event. In fact, if you went back to a wire service with an image like this, they probably wouldn’t work with you anymore depending on the relationship that they have with you.

Indeed, the camera doesn’t matter.

apple camera super bowl tim cook
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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