All images by Michael Hernandez. Used with permission.
“On my 15th birthday, my mother gave me her Minolta X-370 that she purchased in 1982. She told me she bought it when I was born, but stopped using it around â88.” says photographer Michael Hernandez about how he got into photography. Combine this with the fact that Mike grew up in a dysfunctional family, and you’ve got a formula for a person to find any reason not to be home.
Mike is now 33, and inherited his grandfather’s old Polaroid cameras, 8mm cameras, and a Canon AE-1. Throw his daughter into the picture and you’ve got yet another reason for Mike to want to shoot.
Mike is an interesting photographer: he has solid commercial work, and despite it being top notch he just can’t seem to play the Instagram game too well–but he kills it on EyeEm.
And for Mike, portraiture these days is something highly personal.
Phoblographer: Talk to us about how you got into photography.
Michael: Thatâs a long story. But the gist is:
- I graduated high school at the age of 16 and I had no clue what I wanted to study in college. I enrolled in random electives to see if I could find myself. And B&W Photography was one of the courses I chose to take. (This was before digital was prominent.) I used my momâs Minolta X-370 for the course.
- I lost myself in the darkroom. And it became my favorite place to be. I had access to it 24/7-and I sometimes slept there.
Phoblographer:Â What made you get into portraiture?
Michael: I got my feet wet while hanging around/living in the Occupy Wall Street encampment. I arrived with the X-370 & an AE-1. I considered myself a street photographer then.
After a week, I noticed I wasnât getting anything new so I put the camera down and actually made some friends. From there, after a few conversations with a fellow Occupier, Iâd ask if I could make his portrait. And I tried to go on from there.
But when I came home, I crawled back into my introverted cave. I realized early on that portraiture wasnât about making an image, it was about making a connection with my subject. And, back then, I had the emotional intelligence of a teenagerâI wasnât a conversationalist, nor did I really have a desire to get to know strangers. I only made portraits of those closest to meâmostly of my daughter since she and I were pretty tight.
It was about 2 years ago when I turned to portraiture again. I was going through a rebirth and was at a point in my life where I was dissecting myself, my past, and doing my best to put myself in uncomfortable situations. Portraiture seemed perfect.
With the help my girlfriend and our close friends (and their referrals) I became confident enough to market myself as a portrait photographer (among many other things.)
But I wouldnât call myself a portrait photographer anymore. With photography, Iâm just documenting moments, mostlyâlike any other photographer. (I also work with audio, video, and fine art mediums.)
I no longer take on new commercial work though. Lately, Iâve been building collaborative relationships with select artists/models and concentrating more on art direction. I now work with select individualsâĤ
Phoblographer:Â What do you feel influences you creatively? A lot of it looks like a fine art influence.
Michael: Thatâs a loaded question for me.
Youâre right, art is a huge influence. But thereâs so much more!
I love the ephemeral reactions that are sandwiched between the familiar and unfamiliar.
And thereâs also my daughter. Watching and photographing her throughout her childhood is probably the most fun AND my biggest influence. Thereâs nothing more intriguing than a child exploring an unfamiliar experience.
Sheâs a constant reminder to not be such an adult sometimes!
Usually, an image concept doesnât even start with an idea. It starts with me journaling. Iâm not one to journal daily, but it is usually how I initially process emotions. The image isnât contrived prior to shooting, it sort of creates itself and Iâm just pointing to it, I guess.
While processing, I also try paint, draw, and collage as much as I canâfigure studies have way of developing their own stories.
I approach imagery as âsolving a problemâ and in other mediums, Iâm very emotionally-driven and I work recklessly, without restraint. Itâs gets messy, both physically and emotionally. And photography usually is the product or an amalgamation of all those processes.
My girlfriend is major contributor to my process as well. Sheâs my best friend. And she knows how to pull out things inside me that I canât. Sheâs definitely someone I turn to for creative input/collaboration.
And, I think being an introvert has a lot to do with my creativity.
Iâve found my photographic compositions tend to perpetuate solitudeâ they come from a perspective of a certain isolationâas a voyeur peering through a secret window, watching someone inside a momentâwhich, essentially, is what Iâm doing on a base level.
Lacking in refined (or even mid-level) social skills is a huge frustration and sometimes itâs a debilitating feeling.
Photography is an easier way for me to tell people where I am emotionally.
Phoblographer:Â Talk to us about the gear that you use.
Michael: You know, my natural tendency is to really geek out to gear. (Iâm also an audio/recording engineer and gear-speak is pretty much my language.)
But, as a photographerânot so much. Er, not anymore anyway.
As the years have progressed, Iâve dropped more and more gear from my pack. These days, I just bring a camera, light meter, a lens, and a speedlite or two to a shoot.
Iâm not loyal to any brand as I think I was late to the game in digital photography.â¨I bought a used Canon 60D in 2010 (ish) on my way to my first serious-cash gig in NYC. I met a guy in Austin right before my flight, gave him cash from the advance I asked for and fiddled around with the camera while on the plane. Until then, I was shooting 35mm, 120, and pack-film. So, the only reason why I have Canon gear is because that guy from Craigslist was the fastest to respond to my inquiry.
I spent years learning and experimenting with flash photography and now that I have it down, I usually only use one speedlite, if at all, triggered with some knock-off transceivers while in the field. In the studio, I have just about everything you can think of, but still, 9 times out of 10âIâm using a single flash unit with a modifier or a bounce.
My favorite modifier right now is a cheap-o umbrella/soft-box unit that I randomly came across on Amazon and purchased impulsively. The quality of the light it gives is so soft and big! Itâs surprising! âI think Annie Leibovitz uses a similar set upâbut I donât quote me on thatâ it IS possible I might have said that to my girlfriend (and myself) to justify the impulsive purchase.
In any case, I donât care to get caught up on gear specifics. I feel one doesnât NEED the top gear to get top results. As a matter of fact, I know plenty of Austin photographers with some super Pro gearâand itâs fun to play withâbut mehâat the end of the day, I donât give a shit, nor do I really need it to get what I want. The photogs that NEED specific gear, Iâve learned, are the most lazy and un-creative people I knowâĤBut ironically, are the most financially successful photogs I knowâĤ Go figureâĤ?
I still shoot on that 60D, despite chuckles, cringes, and teasing from peers. I donât care that I canât push it past 1600 without serious noise. Like film, Iâve grown to like the quirks that come with its limitations. Iâve seen the dynamic range of the units that Nikon and Sony are pushing outâitâs pretty incredible! But I canât justify upgrading because I prefer limitations.
“The photogs that NEED specific gear, Iâve learned, are the most lazy and un-creative people I knowâĤBut ironically, are the most financially successful photogs I knowâĤ”
Iâm a firm believer that limitations promote creativity. And to be completely honest, I think itâs weird that images coming from these new units are so damn crisp and hyper-real. I donât want any part of that look. My philosophy is old school I guessâI think a photographic image should have a certain magic about itâlike a 3rd wall to generate a separation from reality. Part of the magic that drew me into photography is that it was mysterious; it was representational. It left an opening for imagination to be part of the viewing experience as well.
I sound like a geezerâbut itâs different with these new cameras. Images arenât representational of a moment or a memory anymoreâtheyâre sort of replacing them because the cameras are so damn advanced. Thereâs almost zero margin of error now. In a sense, I feel these units sort of replace the human element that goes into making an image.
My rickety 60D is my workhorse. I can hear some photog nerds out there gasping, âWhat? 60D?! For client gigs?!@?â
Yep. â¨Because I donât need anything else to pull off a shoot.
Iâd rather buy film than some fancy idiot-proof DSLR anyway. When not shooting digital, I typically shoot on a Polaroid 600SE, Mamiya RB67, Yashica Electro 35 GSN, AE-1, and of course, my Minolta X-370.
I my eyesâI donât need a fancy digital camera that can compensate for shitty lighting skillsâI just need something that works and can shoot RAW.
Phoblographer:Â Portraiture and the whole process involved is a conversation between people to get the photos that need to be created. So what typically goes through your mind as you go into a shoot?
Michael: I try not to think too much during a shoot because Iâm an over-thinker. And it ruins the fun.â¨Like I said earlier, emotion drives my creativity much of the time so most of what I do in a session is spontaneous and reactionary to whatâs happening or who Iâm with.
Before I even schedule a shoot, I sit with possible clients or creative partners and feel them out over drinks or foodâsort of like a date. Itâs here when we establish the goalâand itâs when I explain that Iâll give them what they want IF theyâre willing to step outside their comfort zone to give me what I need. I donât beat around the bush and I donât sweet talk the processâthereâs always a disclaimer stating that things could get weird.
Lately, because I no longer market myself as a âphotographer-for-hireâ, I have the luxury of choosing who I work with. And I almost ALWAYS choose people who are open to experimenting. But even when I was taking on business portrait work, I had the same prerequisites.
I think most subjects approach a portrait session as a major event of some sort. Unless itâs a wedding or funeral, I donât think it should be. Instead, I keep the camera packed away and do my best to steer my subject away from that mentality by flipping the roles a bit.
Iâm an INFJâwhich means Iâm inside my head. A lot! Small talk, for me, is excruciating. It drains me. I hate it. And conducting a shoot around conversation only worked for me part of the time. I was always more awkward than my subject, so I donât rely on it to get what I want anymore.
I still talk to my subjects, but Iâm usually just bullshitting with themâI almost ALWAYS say too much about myself in a way that reveals how neurotic I amâyou knowâĤjust like I would in any situation in âreal life.â
I think doing this changes the power dynamic into an atmosphere that breeds a genuine partnership. âPartly because I force them to. Generally, Iâve found that if I act with no reservation whatsoever, their focus changes and I get more honesty from them. I mean, who wants to be a stone wall to someone who is spilling their guts to you as if youâve known each other since childhood? They stop treating the session as a stuffy photo session and it eventually becomes a therapy session.
I somehow get away with it.
But yeah, part of making a portrait is a conversation. But I treat the conversation element as just thatâa simple conversation, with hints of desperation and an apathy for any ideal of a âprofessional photography session.â
It wouldnât surprise me if my commercial clients think I have Asperger Syndrome.
Come to think of it, I wouldnât be surprised if I was diagnosed with it.
Phoblographer:Â What’s the biggest thing that you feel you’ve learned as a photographer in the past year?
Michael: 2015 gave way to a paradigm shift in my approach to photography. I learned that Iâd never be happy as a service-driven photographer. And I also came to understand that Iâm not a photographer. Sometimes photography just doesnât satisfy my creative needs and I learned that itâs okay to step away from it.
I went through a lot of frustration trying to find a balance between work-for-pay and work-for-play. And my struggle to satisfy both value systems came out in my photos at times; ultimately, with the help of my girlfriend, I realized that I value the freedom to make art more than I value monetary success.
Solitude and/or detachment are probably my most re-occurring themes in my imagery, Iâve noticed. Despite my conversation style, my subjects are usually interacting with their environments alone. I learned that I compose from a place of lonesomeness and I use my subject (or client) as a mode to convey my own feelings, which makes me selfish, I guess. But during the past year, Iâve learned that my job (when Iâm a photographer) isnât to make a pretty picture.âItâs to create a temporary intimate relationship with my subjects and guide them through the process of bringing down their walls. If I just do that, I donât have to waste time executing some contrived story as a motivation to create an imageâitâll come organically.
Phoblographer:Â On Instagram, you don’t have the largest following but on EyeEm it’s much different. What do you feel are some of the biggest differences in the communities?
Michael: A difference of 22k followers is pretty crazy. I can only speculate and offer my opinionsâ
For me, Instagram is a guilty pleasure while EyeEm is where I go to find some quality content. I enjoy using both apps but I absolutely view each differently.
“I my eyesâI donât need a fancy digital camera that can compensate for shitty lighting skillsâI just need something that works and can shoot RAW.”
Short answer: At the end of the day, I think the EyeEm community goes to an art opening to support an artist and his/her work.
The Instagram community just goes to an art show so they can be seen at an art showâĤor to try to sell you some shit from their store.
I think Instagram is catered to the conventional. Remember in the beginning? It offered awful filters and was just clunky in general, it was just an alternative way to communicate. Not a single innovative update since itâs inception. And when grandma adopts itâwaitâwhen corny businesses like Wal-Mart advertise on it, the app is reduced to just being a market research tool. I think Instagram is for Instagramers, not photographers. And I treat it as such. Sure, I put my images on itâĤbut, to be honest, Iâve been using it to test-drive projects and as a source of base-level entertainment. Also, I can be a shut-in sometimesâso I use it to announce that Iâm still alive.
I equate Instagram to a suburbâit serves a purpose, but the environment is mostly cookie-cutter and isnât an atmosphere that will produce (or introduce) anything culturally important. (Not that I ever expected it to, but I hoped to be inspired by some content.) On the other hand it IS a great place to:
- advertise something produced outside of the app itself.
- look at censored nudes disguised as âart.â
- Iâve found a handful of great painters on it. But 95% of Instagram content is trivial or an advertisementâI canât imagine myself using as a tool anymore.
EyeEmâs model seems like itâs solely to showcase, feature, and support photography. I think it came out BEFORE Instagram, right? And it was (and still is) a far more superior image editor than Instagram. I think they have a more forgiving image compression algorithm too, but I could be biased.
Through EyeEm, Iâve been published, shown in galleries AND I made some cash by selling rights to my images. They team-up with photographer-friendly businesses to help generate quality content for its users! I think biggest difference between the two apps, aside from the amount of users, is innovation. EyeEm far more innovative and offers incentives to use the app. Instagram is just more popularâĤ.And thatâs pretty much itâĤâkind of like that popular hot girl in high schoolâĤall hype, no substance.
“But when I came home, I crawled back into my introverted cave. I realized early on that portraiture wasnât about making an image, it was about making a connection with my subject.”
I read about how thereâs a lot of potential value for photographers on InstagramâI hear stories about how Instagram launched the careers of some photographers (some of which Iâm a fan) but I canât value it just because of a couple âneedle in they haystackâ situations. But then again, I donât value social media in general, well the current models anyway.
Instagram is pretty pedestrian if you think about it. And Iâm not one to waste a lot of energy with conventionâBut I will admit I tried to take it seriously at one point, until I found EyeEm.
Iâve made some great friends via Instagram. And sure, Iâve received some business thru it. But, except for a handful of instances, none of that business was valuable to me in the long run. Because of its popularity, I primarily use Instagram as a search tool for meeting collaborative partners, entertainmentâĤAnd for internet stalking.
But maybe take all that with a grain of saltâĤIâm the lame guy that rants about how big business ruined my beloved internet and hasnât updated his website in ages.