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Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
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Adobe: Brooklyn is the Biggest Hub for Photography in the US

Chris Gampat
No Comments
09/01/2015
4 Mins read

Chris Gampat The Phoblographer Zeiss 21mm f2.8 review images at night and stuff (10 of 11)ISO 3200

Not long ago, the New York Times published an article about how the creative boom in New York and going west to LA. While that may be true, Adobe found that the heart of photography is very much still Brooklyn, NY. While NYC and LA are both known as hubs for creativity, Brooklyn and Long Beach are both bigger hubs of creativity than their respective cities. NYC in this case refers to Manhattan. Adobe revealed this information today in a post from their digital index showing that while Long Beach, CA is home to web design, industrial design and print design, Brooklyn is home of art direction, fine art and photography.

Adobe’s Digital Index also found that in the United States, other hot spots for creativity are popping up. For example:

Chris Gampat The Phoblographer Sony 24-240mm f3.5-6.3 FE review images (62 of 64)ISO 2001-1000 sec at f - 5.6

– Philadelphia is trending for fashion design and photography

– Miami is great for models

– Atlanta is great for fashion illustration

– Detroit is a hot bed for apparel

In a phone call with Behance Senior Director Will Allen, we discussed that in the digital age, it’s very easy for someone to start a website or company all by themselves in a city or town that isn’t one of the most popular for creatives. However, the fact that the creative hubs stick to the old faithful locations is something to be said with the way that interpersonal connections work vs what people experience behind a screen. Indeed, it can sometimes feel like much of the industry is more about who you know than what you know.

But you’re on the Phoblographer, and we’re sure that you’re here to know more about how photography ranked in their findings.

In an email to us from an Adobe rep, we’ve got the following data from Behance–which is owned by Adobe. “Modern creatives (ages 18-28) in LA tend to focus on more stylistic photography, choosing to tag projects as nature, styling or beauty, while NY has a more classic feel to their photographic endeavors, favoring black and white as their most common tag.” states our Adobe Rep. “NYC has published more photography projects each month per capita…” That data is based on the Behance community size for LA and NY.

It’s when you get into the bigger specifics of that data that this gets really interesting!

· Photography tags of interest to each city (note: tags specific to city/state have been removed; i.e. ‘Los Angeles’ or ‘Brooklyn’); particularly stark contrasts have been called out in parenthesis below:

Unique tags to LA within their top 50 tags:

Chris Gampat The Phoblographer Sony A99 Aquarium photos and landscapes edited (4 of 15)ISO 100

– digital

– ocean

– sexy

– style

– styling

– vintage

– water

– women

Adobe and Behance found that “ocean” was tagged twice as often in LA compared to NY and came to that conclusion through data produced by examining the percentage of projects tagged as ‘ocean’ between the two cities.

Screen Shot 2015-08-28 at 9.22.01 PM

Unique to NY within their top 50 tags:

– flowers

– hair

– home

– house

– interior

– interior design

– residence

– street

In the case of NY, “home” and “interior” was tagged 17 times as often in NY in comparison to LA. Perhaps this has something to do with all of the high rises popping up in NY and developing Real Estate on top of gentrification.

As far as projects being posted:

– LA has posted 16211 photography projects

– NY has posted 31071 photography projects

– Brooklyn has posted 7677 photography projects

Photography projects published for 2015 through July

Chris Gampat The Phoblographer Sony a7 Mk II JPEG images (10 of 10)ISO 32001-80 sec at f - 4.0

– NY: 5820 total projects or 55.5 per capita

– LA: 3171 total projects or 38.6 per capita

In January & October 2014, both cities published the same amount, but LA has never surpassed NY for photography. Additionally, NY has seen an uptick in photography based projects in 2015, while LA has not. Between January 2014 and June 2015, NY’s growth has increased 2.65% while LA has shrunk by 1.61%.

According to Behance, these are the most popular photo projects in LA, NY and Brooklyn. In Brooklyn, you’ll find photographers like Joey L while in NY you can find Home Adore and LA is home to heavyweights like Tim Tadder.

When you consider this data, you can also argue that Brooklyn may have some of the stiffest competition when it comes to photography and in that case, it’s all about how one markets their business on top of the quality of their portfolio. This could be a reason why so many folks are moving to LA–because the competition is too fierce combined with the rising cost of living in Brooklyn and NY. Then again, Vogue named Silver Lake as one of the coolest neighborhoods in the world–and that’s bound to impact prices eventually.

adobe brooklyn creatives LA Long Beach New York new york times nytimes photographers Vogue
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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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