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Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
Photography Culture

Amber: A Photo Studio Makes Honey Look Exciting

Chris Gampat
No Comments
06/11/2015
3 Mins read
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Processed with VSCOcam with hb2 preset

All images by Oddds Studio. Used with permission.

Oddds was established in 2013 by Reinold Lim (Penang) & Sarah Tan (Singapore). The duo believe in aesthetics and how it draws attention to people. “Often we impart our work with references of philosophical values and new thinking.” which makes complete sense in regards to their project entitled “Amber.”

Oddds tell us that the inspiration came from their fascination with fossil.

Phoblographer: Talk to us about how guys got into photography.

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Processed with VSCOcam with hb2 preset

Oddds: Photography is about telling stories without speaking out. We love photography because it is attractive, a form of motion and experimentations of your memories. Implementing photography with design helps you to enhance your presentation and concepts of your design.

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Processed with VSCOcam with hb2 preset

Phoblographer: How did you get the ideas and inspiration for the Amber shoot?

Oddds: Liken to fossil fuels, we were intrigued by the process of fossilization and wanted to translate that across to even the transparent labels used. It was very fitting to have Amber and its colour resonating so much into the final outcomes of the Amber shoot. The color tone of the overall imagery had to give off a sense of rustic contemporary which we wanted to carry that on throughout how the final photographs would look like. Given that Honey was our product, research was carried out on how honey was being made, honey pairings to its healing properties – all of which inspired us to curate the shoot together.

Phoblographer: This is a combination of food photography and lifestyle photography, so why the choice to go for the natural lighting look?

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Processed with VSCOcam with hb2 preset

Oddds: Natural lighting suits the project of Amber which it is indicated honey comes from natural resources. Besides that, we love natural lighting based on our personal references. It gives breath to a photograph.

Phoblographer: Talk to us about the gear that you used for this project.

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Processed with VSCOcam with hb2 preset

Oddds: We work with mainly a Canon DSLR and natural lighting.

Phoblographer: Why the choice for more white vs reclaimed wood that one would typically think about with projects like this?

Oddds: Based on our seven years of work, sometimes our experiences lead us to ideas that works best to compliment the brand’s expressions. For this project, it reminded us of a sort of back to the roots and wood feel to create a natural atmosphere.

Phoblographer: Were the images storyboarded and carefully planned or improvised? What went into it?

Oddds: In the progress of conceptual thinking, our belief is the longer time we work on the project, the more ideation we have on our new anthropology. Just like Amber, it captures life elements like herbs or plants underneath the transparent label to see the cycle of life from the process of it being alive to them being dead. We have had prior time to source, conceptualize and experiment with the design, props, ingredients and finally with the printing production. The photographs were taken with a free-flow belief and did not stick to any fixed setting. The angles & imagery were constantly changing, from each object, to placement, to how the other would sit side by side to even how the colours & hues compliment each other as well.

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Processed with VSCOcam with hb2 preset
Processed with VSCOcam with hb2 preset
Processed with VSCOcam with hb2 preset
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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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