All images by Ayman Abbas. Used with permission.

Photographer Ayman Abbas specialises in Advertising and Lifestyle photography and has since 2002. He’s won awards like Coca Cola’s Best advertising photographer in 2008, and prides himself on having accomplished around 1800 days of shooting so far.

So what’s with the giant smile on the faces? Ayman tells us that it was part of a project for a potato chip brand called “Chipsy” where Creative Director Hossam Moro wanted to create something cheerful and different for the brand. What’s really cool is not only their expressions, but the way that the scenes play with colors.

To get the look, Ayman tells us that a Brazilian company retouched the images in a cartoon style to give everyone these giant smiles. The rest of the images are after the jump.