Photography Culture

Ayman Abbas’s Chipsy Commercial Shoot Will Give You a Big Smile

Chris Gampat
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05/08/2015
1 Min read

Last Updated on 05/11/2015 by Chris Gampat

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All images by Ayman Abbas. Used with permission.

Photographer Ayman Abbas specialises in Advertising and Lifestyle photography and has since 2002. He’s won awards like Coca Cola’s Best advertising photographer in 2008, and prides himself on having accomplished around 1800 days of shooting so far.

So what’s with the giant smile on the faces? Ayman tells us that it was part of a project for a potato chip brand called “Chipsy” where Creative Director Hossam Moro wanted to create something cheerful and different for the brand. What’s really cool is not only their expressions, but the way that the scenes play with colors.

To get the look, Ayman tells us that a Brazilian company retouched the images in a cartoon style to give everyone these giant smiles. The rest of the images are after the jump.

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Ayman Abbas chips Chipsy Creative Director portraits smiles
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.