Though this report seems a bit crazy to hear, Sony Alpha Rumors is stating that the company may kill off almost all of their DSLR lineup of cameras to push consumers more towards the mirrorless options and pros more towards both mirrorless and DSLR (or SLT in Sony terms.) Instead, only the top end of the cameras will survive: with those being the A77 and the A99 series. Hopefully, this will also help to fix the marketing with all of the cameras now being included in the Alpha series.
Ever since the company announced that both E and A mounts are in the Alpha series, many have been very confused.
If the A mount is to only continue with two cameras, what that may also mean is that the next A77 or A99 models may be positioned more towards a higher level enthusiast than the pro. They’re a company that has always gone after that market segment more than professionals–with the exception of the company’s first full frame camera: the A900.
There is also the chance that the report isn’t true at all because of all of the consumer oriented lenses that Sony has created over the years. It would be a total waste to abandon all of that production.