A couple of months ago, much of the movie industry decided to make a move towards digital formats and away from film. Some like JJ Abrams (in the case of the next Star Wars movie) though decided to stick it out with film. Indeed, Kodak even came out with a new Super 8 film emulsion two years ago. This is despite the company’s film sales taking a 96% dive since 2006.
The latest in this story though comes from the Wall St. Journal, who is reporting that directors have banded together to help save the format–and have come to an agreement where studios will continue to purchase a set amount of film for the next couple of years despite mostly converting over to the digital world and workflow. Amongst these directors are Quentin Tarantino, Christopher Nolan, Judd Apatow, and J.J. Abrams.
According to the Wall St Journal, “Among the studios in talks with Kodak are Time Warner Inc.TWX -0.64% ‘s Warner Bros., ComcastCorp.’s CMCSA -1.95% Universal Pictures, Viacom Inc. VIAB -1.15% ‘s Paramount Pictures and Walt Disney Co.DIS -1.11% ‘s Walt Disney Studios, as well as Weinstein.”
In the world of professional cinematography, this is going to be a very interesting move since most companies shoot all digital and their workflow has switched to this format too. While it could also be considered a step backwards, it is also seen as a slow in the progression towards a fully digital world.