Lomography has set a new $1,000,000 goal for its Lomo’Instant camera, and with three days left to go, there’s only $24,000 more until that goal is met. Lomo set the new goal in order to give all Lomo’Instant backers a closeup lens for this instant wunderkind with its surprising amount of customizable features: various lenses, multiple and long exposures, variable apertures and more.
In the days of instant yore, you were largely limited to the design of the camera–press the shutter and a positive spilled forth. It was a time when you did not shake it like a Polaroid picture because Outkast wasn’t a thing, and shaking it never actually did anything anyway.
Lomography’s carrying on in its own tradition of producing old-style cameras with contemporary sensibilities and off-kilter aesthetics. You’ll never see a Lomo-style camera come off the factory floor from the likes of Canon, Nikon, Sony or Fujifilm, and that shouldn’t happen.
If you digg customization and instant gratification, then head on over to Lomography’s Kickstarter campaign to back the project. If not, carry on. Or you could take a true DIY approach, and get an old instant camera off of eBay, figure out how it works, get it back to working condition, and find the right film.
Of course, the Lomo’Instant is a thing of its own, and is a fairly strong entry into the Lomo multiverse. The only instant offering we’ve reviewed was the instant back for the medium-format Bel-Air. The Lomo’Instant seems to be a new kind of Instant, and when we get one in for review, we’ll let you know how it is.