In the pantheon of advertising campaigns for various movie franchises, never have we seen anything nearly as contemporary as the newest thing from Star Wars. With a caption that reads “Another day at the office. #StarWars #DarthVader #selfies #gpom”, Star Wars has launched an Instagram account with an image of Lord Vader taking a selfie amidst chaos. Based on the casualties surrounding him, I’d wager that Vader took the selfie aboard the Tantive IV. No one knows who or what will appear next on this new Instagram account. Filming has yet to begin, but hopefully we’ll get behind-the-scenes looks when production does start.
Help us J. J. Abrams. You’re our only hope.
Via The Verge
