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Customers Fall For Photoshopped Fake iOS 7 Ad Claiming Waterproofing

Chris Gampat
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09/25/2013
1 Min read

Last Updated on 09/25/2013 by Chris Gampat

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Today, we need to apologize if this posting has caused you to lose faith in humanity. However, it’s just too ridiculous not to share. A number of Apple ads were photoshopped to look extremely authentic and fooled some less tech-savvy folks into thinking that updating to iOS 7 would make the devices waterproof. Specifically, The faux ads claim that updating devices with the operating system installs a “smart switch” that cuts off the phone’s power supply when water is detected.

According to Sky News and loads of other sources, many folks fell for it due to the authenticity of the look to the ads. CNet states that many tweeted it in full belief.

Reddit claims that the posts (and yes there are a number of them) came from 4Chan. And it’s a very strong possibility.

For the record, updating an OS will not do this. So don’t be that guy.

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.