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Visual Supply Company Introduces VSCO Grid: Swears it Isn’t an Instagram Competitor

Chris Gampat
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06/03/2013
2 Mins read

Last Updated on 06/03/2013 by Chris Gampat

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Visual Supply Company is famous for delivering the extremely film-like image renderings that you may have seen in various wedding and portrait photos in modern days. They recently released their third film pack for photo editors, which includes loads of instant film renderings (and which we’re in the process of reviewing.) But today, they’re announcing something for their mobile platform. They already have VSCO Cam, and now they’re introducing a new addition to the app: VSCO Grid.

Grid, which they’re saying is not an Instagram competitor or a social network, is simply a way to discover images and be inspired by other VSCO users. As it is, there is no way to comment, like, reblog or interact with the photos. They’re instead saying that Grid is focused on craft, curation, and content. It is initially going to be open to a small batch to creators, but more will come later on. As was previous, the app is still only available for iPhone users.

Even more confusing though is the advertising video that they did for it. While it is beautiful, it doesn’t tell us much about the app. You can spy the video after the jump.

Dear VSCO: please note that Android users are creators too. K thanks.


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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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