Almost any serious camera these days comes with a pop-up flash. Some even go so far as to say a camera is not a proper camera without one. But let’s be honest, nobody really uses them, because they emit an ugly form of harsh, direct light that does not help at all to make a picture look better. Quite on the contrary. The internet is full of snapshots with bad lighting, and our eyes are sore from looking at them. In comes Photojojo’s Deluxe Pop-Up Flash Bounce, which aims at once and for all doing away with bad pop-up flash illuminated pictures.
And the idea is really simple. It attaches into your camera’s hot shoe and diverts the pop-up flash’s light burst upward, preferably to a ceiling from whence it is reflected onto your subject. The result: a picture with soft, indirect illumination that is much easier on the eyes of both the person photographed as well as the person looking at the picture. And at a price of US-$ 37, there really is no excuse anymore for bad flash pictures, is there. Even if you’re afraid of a proper speedlight.
Sample photos down below.
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