Lomowalls, for those of us not as LoFi savvy, are walls created with purely photos shot with Lomography cameras and made into a special mural of some sort based on the primary colors in each photo. Recently, Lomography and the Red Cross teamed up to create a new wall in Washington DC.
Why the Red Cross and not some hipster store like American Apparel? According to the press release:
“We partnered with the American Red Cross and creative agency BBDO for the “Stories of the American Red Cross” exhibit. Last March, hundreds of kits with journals and our cameras were sent to people all over America who at one time or another had been helped by the American Red Cross. They were asked to share their stories, whether they had survived a hurricane or lost their home to a fire, whether they’d saved a life using skills learned in first aid training or needed blood in an emergency. The two Lomowalls bearing the American Red Cross logo exhibit the beautiful analog photos we received, alongside story walls featuring Lomographs and inspiring handwritten stories.”
Personally, it sounds like a lot of the photos may be powerful images shot by everyday normal people instead of snubnose creatives. If you’re in the area of DC’s Grand Terminal, we recommend checking it out.