HTC One Marks The End Of The Megapickle Race

Photo courtesy of Gear Patrol

Photo courtesy of Gear Patrol

HTC has just unveiled their new HTC One smartphone that is equipped with all sorts of advanced components such as Qualcomm’s newest chipset, two gigs of RAM, and a 4.7-inch 1920×1080 resolution display. However, they forgot to put in a camera that would be on par with all the rest of the specs–or so it seems. The HTC One rocks a 4MP camera when most of the competition has at least 8MP, and even 41MP as seen on Nokia’s 808 PureView.

This “UltraPixel Camera” as HTC calls it may seem outdated on paper, but they claim that this camera is able to suck in 300% more light than most of the competition. This is made possible by a CMOS sensor, a 28mm f/2.0 lens with optical image stabilization, and some modern science. Turns out there is much more to cameras than the number of megapixels. The science behind ultrapixels that makes it viable is that with ultrapixels, image quality depends on the size of the pixels themselves, rather than the amount of pixels to form the image. By using larger pixels to collect light, the HTC One should technically be able to perform better in low light situations and produce clearer and brighter images.


To back up the hardware, HTC is using a new imaging software called Zoe which is able to take five photos of a scene prior to you even pressing the shutter button, and then another 15 afterwards. Right after that, Zoe records a 3-second video to go along with the 20 photos. In the end, users will be able to create a video or “highlight reels” of an event with the photos and share them via Zoe Share.

HTC is taking the risk of giving up on the “megapixel race” marketing scheme and debunk the megapixel myth but we’ll have to wait and see whether or not they can clearly explain to their customers why their phone’s camera has half the megapixels compared to everybody else’s.

Via Engadget

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