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Hasselblad’s H5D Medium Format DSLR and 24mm f4.8 Lens Will Require A Fair and Even Trade of Both Kidneys And Maybe Your Good Eye

Chris Gampat
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09/11/2012
1 Min read
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Last Updated on 09/15/2012 by Chris Gampat

Today, Hasselblad announced the H5D Medium Format DSLR and a brand new 24mm f4.8 (that equates to around 17mm on a 35mm sized sensor. We’ve used the H4D before, and it was a pretty awesome camera. Sticking to what works, the H5D seems to have some modest upgrades internally but a brand spankin’ new look on the outside. The camera features the new True Focus II system, but there aren’t too many details on it just yet. But for those of you who love to focus and recompose, the True Focus system is for you. The company also claims that they have the largest and brightest viewfinder on the market in addition to better weather sealing and a new sensor unit safety lock.

To boot, you’ll also get the camera with both Adobe Lightroom 4 and Phocus 2.7. To be honest, I hate the Phocus software, and anyone buying this camera bad already better have Lightroom 4 or Capture One Pro.

Finally, the other big feature seems to be the fact that the camera can deliver, “Print-Ready JPEGS” which to me just sounds like fine tuning on the Adobe RGB profile. On a personal level, I hope that it can shoot Adobe RGB JPEGs and SRBG RAWs. That would be awesome.

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012. We will try to call in a review unit.

h4d h5d hasselblad lightroom mediumf format phocus photokina 2012 print-ready software true focus II
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.