Hasselblad’s H5D Medium Format DSLR and 24mm f4.8 Lens Will Require A Fair and Even Trade of Both Kidneys And Maybe Your Good Eye

Today, Hasselblad announced the H5D Medium Format DSLR and a brand new 24mm f4.8 (that equates to around 17mm on a 35mm sized sensor. We’ve used the H4D before, and it was a pretty awesome camera. Sticking to what works, the H5D seems to have some modest upgrades internally but a brand spankin’ new look on the outside. The camera features the new True Focus II system, but there aren’t too many details on it just yet. But for those of you who love to focus and recompose, the True Focus system is for you. The company also claims that they have the largest and brightest viewfinder on the market in addition to better weather sealing and a new sensor unit safety lock.

To boot, you’ll also get the camera with both Adobe Lightroom 4 and Phocus 2.7. To be honest, I hate the Phocus software, and anyone buying this camera bad already better have Lightroom 4 or Capture One Pro.

Finally, the other big feature seems to be the fact that the camera can deliver, “Print-Ready JPEGS” which to me just sounds like fine tuning on the Adobe RGB profile. On a personal level, I hope that it can shoot Adobe RGB JPEGs and SRBG RAWs. That would be awesome.

The H5D Series will be available as models with 40, 50 and 60 megapixels as well as 50 and 200 megapixel Multi-Shot versions and will start shipping in December 2012. We will try to call in a review unit.