For a really long time, if you wanted very vivid colors in your film photos you needed to go to a slide film–but when Kodak introduced Kodak Ektar 100 things changed. Photographers were able to get punchy, vibrant, saturated colors with the ease of use that negative film provides. To this day, Kodak Ektar 100 is used to a variety of applications with one of the most common ones being landscapes. However it is also in use for portraiture as its low ISO value allows for incredibly sharp photos.
And for many lovers of digital cameras, this may also be one of your favorite Kodak film emulsions.