Impossible Project Launches Polaroid Originals on 80th Anniversary of Polaroid

Analog is in and everything that was old in new again! Today, in celebration of the 80th anniversary of Polaroid, the Impossible Project launched a new brand called Polaroid Originals that includes a new camera and film flavor.

The OneStep 2 is the first analog camera under the Polaroid brand since 2003 and the new film packs have been engineered to recall the dreamy nature of vintage black and white and color instant film.

The new analog instant camera, the Polaroid OneStep 2, is modeled after the same ethos as the original OneStep—the camera that brought the joy of instant photography to the masses. The OneStep 2 will be $99.99, is available for preorder starting today, and will begin shipping the second week of October. The new camera features a powerful flash for night time photography, an updated lens that allows photographers to get as close as two feet away, a built in battery pack, and comes in white and graphite.

The new line of film packs will be available for the new camera (priced at $15.99 with 8 pictures per pack) and in SX-70, 600 and Spectra film packs (priced from $18.99 per pack). The new line of film packs will be available for the new camera (priced at $15.99 with 8 pictures per pack) and in SX-70, 600 and Spectra film packs (priced from $18.99 per pack).

We had a bit of hands on time with the new OneStep 2 after the announcement and must say we were impressed by the user friendly nature of this camera and the quality of its pictures. The design of the OneStep 2 is simple and completely intuitive. On the back of the camera you will find a big yellow switch which turns the OneStep 2 off and on, as well the USB charging port. The film pack loads into the bottom of the camera and two rows of colored dots on the top of the camera allow users to monitor how many shots are left in the film pack. The viewfinder is large and clear and once you’ve composed your image it’s just a matter of hitting the giant red shutter on the front of the camera. The updated lens focuses from 2ft to infinity and makes it pretty great for selfies.

We didn’t have a chance to test the black and white film packs with the OneStep 2, but the results from the instant color film were quite vibrant.

Overall we though the OneStep 2 was a lot of fun to shoot with and the quality of the pictures were quite good. We’re looking forward to spending more time with this one!