Impossible Project Launches Polaroid Originals on 80th Anniversary of Polaroid

Analog is in and everything that was old in new again! Today, in celebration of the 80th anniversary of Polaroid, the Impossible Project launched a new brand called Polaroid Originals that includes a new camera and film flavor.

The OneStep 2 is the first analog camera under the Polaroid brand since 2003 and the new film packs have been engineered to recall the dreamy nature of vintage black and white and color instant film. Continue reading…