Review: Fujifilm 27mm f2.8 (X Mount)

Chris Gampat The Phoblographer Fujifilm 27mm f2.8 first impressions (14 of 18)ISO 8001-60 sec at f - 2.8

When Fujifilm first announced their 27mm f2.8 pancake lens, lots of photographers probably got excited because it was the first pancake lens for the system and the company’s rapidly growing additions. But many photographers also asked for something like the 23mm f2 on the X100s. And while this lens is longer and slower, it may well end up glued to the camera of a particular type of photographer. It exhibits high image quality and excellent build quality.

But it isn’t perfect.

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Review: Fujifilm XM1

Chris Gampat The Phoblographer Fujifilm XM1 review images (1 of 6)ISO 2001-150 sec at f - 2.8

It seems to be a winning formula for many camera manufacturers: take the specs and sensor of your higher end cameras and put it in a dumbed down body–then market it to the entry level crowd. Lots of camera manufacturers do it, and the XM1 really feels like it. If you’re partial to Fujifilm’s higher end X series camera bodies and then get a hold of their XM1, you’ll immediately know that the XM1 wasn’t designed for you. For starters, they got rid of the viewfinder. Instead, they added in a tilting LCD screen and even added two dials that might appeal more to the entry level crowd that has never felt what aperture control being around a lens might be like.

And then there is that 16-50mm f3.5-5.6 kit lens. It bears all the attempts at Fujifilm trying to go for the crowd that are new to interchangeable lens cameras.


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First Impressions: Fujifilm 27mm f2.8

Chris Gampat The Phoblographer Fujifilm 27mm f2.8 first impressions (15 of 18)ISO 8001-60 sec at f - 2.8

Fujifilm’s first real pancake lens for their X series of cameras is their 27mm f2.8. Many thought that the company would take the 23mm f2 on the X100s and adapt it for use on the interchangeable lens cameras, but indeed that didn’t happen. What users got instead is a lens that is truly compact. In fact, this is the company’s first prime lens without an aperture ring around it. So in order to control it, you’re going to have to use the dials on a camera.

Coming in either black or silver, Fujifilm managed to pack 7 elements in 5 groups as well as 7 aperture blades into the lens. And when mounted to their cameras will give the user a 41mm field of view–potentially trying to win over many hardcore Micro Four Thirds users that really love their Panasonic 20mm f1.7.

We’ve been playing with the lens for around a week so far, and while it is nice, it sure has its quirks.

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First Impressions: Fujifilm XM1

Chris Gampat The Phoblographer Fujifilm XM1 First Impressions product photos (4 of 7)ISO 4001-125 sec at f - 4.0

Fujifilm’s XM1 is targeted at the user that wants Fujifilm’s image quality, but can’t reach the higher fruit that is the X-E1 and X Pro 1. This audience is the entry level mirrorless camera user–and certain things about the XM1 hammer this fact home. For example, it is kitted with the 16-50mm f3.5-5.6 lens which has no aperture ring in order to make it simpler for entry level users to operate it. Instead, the XM1 emphasizes the use of two dials to set up exposures.

The camera also deviates from its higher end siblings in that it forgoes the use of a viewfinder of any sort and instead relies on its tilting LCD screen.

Fujifilm has already proven itself in terms of image quality and having stylish good looks. But can they really court over a crowd that asks, “Canon or Nikon” before anything else?

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