How to Shoot Better Portraits with Your Fujifilm Camera

There are tons of great camera systems out there. In fact, it’s impossible to shoot with a bad one. But the Fujifilm camera system is truly unique for portraiture. It can be a slower process, but slowing down isn’t always a bad thing. Instead, it can be all about the colors and focusing on getting the best photos. So. we’re sharing a few tips on doing all this and more. Find out how to shoot better portraits with your Fujifilm camera right after the jump.

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Should You Get the New Sigma Fujifilm X Mount Lenses?

I’ve been holding off on publishing this article. carefully wording it. Sigma, a little while ago, announced their new Contemporary lenses for the Fujifilm X series of cameras. Is it an exciting thing? Yes, because the Fujifilm X-series desperately needed the support in some way. Is it worth getting these lenses? Not really, and we’d know because we’ve reviewed each of these lenses.

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The Best Fujifilm Cameras and Lenses of the Past Decade

We’re rounding up the Fujifilm products we think are the best of the past decade.

Fujifilm has been a major digital camera player for almost a decade now. When the X100 first was announced, it turned so many heads. Its good looks and features were a slap in the face of the boring camera market. And we’ve got them to thank for the whole ergonomics revolution. Indeed, they’ve been an incredibly important company this past decade. So we’re rounding up some of the best cameras they’ve made.

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To Compete with Full Frame, Fujifilm Will Need to Get Retro

Fujifilm needs to make their medium format cameras even smaller.

We can agree that Fujifilm is doing a great job with medium format. Their cameras are pretty compact. They also boast fantastic features, performance, and image quality. Personally, they’re still not small enough. Sure, we can go with the X series. Their X series cameras are fantastic. But the company has hinted that the GF format is their future. And if they’re going to commit, they need to go smaller. When I was reviewing the Hasselblad 907x 50C, I kept wondering why Fujifilm couldn’t make something that brilliant. But, the company never made small medium format film SLR cameras. They did, however, do something arguably better.

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The Fujifilm X-T3 Could Be Built In China; But Do We Care?

The Fujifilm rumor mill burst into life this morning with the discovery of the Chinese registration of the Fujifilm X-T3.

It shouldn’t be a surprise to anyone that the Fujifilm X-T3 is coming soon, we have been hearing about it for months, even if unofficially. The discovery today by Nokishita of the registration of an X-T3 in China only confirms what we have all been expecting from Fujifilm. However, it also introduced a new ripple into this picture of the upcoming Fujifilm flagship camera. Apparently, the X-T3 itself will, in fact, be manufactured in China; a first for a Fujifilm flagship camera, these have previously all been built in Japan.
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5 of Our Favorite Portrait Lenses for the Fujifilm X-Series

Looking for some good options in the Fujifilm X-Series for portraits? Well, you’ve come to the right place! 

Portrait photography. Chances are, if you own a stand alone camera, you are probably using it to take portraits, at least on occasion. So it wouldn’t be too much of a stretch to say you may be in the market for a good lens for just that purpose – portrait photography. Well, if you are new to the Fujifilm X-Series or to mirrorless cameras in general, you may be wondering what your options are for good portrait lenses.

It just so happens that we are here to help you get that figured out. If you are shooting with Fujifilm and you want to do more portraits, definitely consider these lenses.

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4 of Our Favorite Third-Party Lenses for the Fujifilm X-Series

Everyone loves to talk about the quality of Fujifilm’s excellent Fujinon lenses, but what are the good third-party options for Fujifilm? 

Fujifilm has an excellent reputation with their lenses, and overall their price to performance among other brand name lenses is up there with the best of them. They are so good, in fact, that many times there seems to be no reason to even purchase third-party lenses because the price to performance ratio won’t be much better, if at all. That said, it doesn’t mean there are not some excellent third party lens options out there, some of which do offer things not currently available in Fujifilm’s XF lens lineup.

So, in this roundup today we wanted to highlight our favorite third-party lenses for the Fujifilm X-Series.  Continue reading…

The Killer Family Portrait Kit for Fujifilm X-Series Photographers

It’s time to get more serious about your Family Portraits!

Shooting family portraits, either for yourself or for paid clients, is a common task for photographers to be enlisted into doing.  But if you are new to family portraits, or to photography in general, maybe you are finding yourself wondering about what sort of kit you should have if you want to be doing more family portraits. Maybe you usually specialize in sports photography or landscape photography and your cousin Jane asked you to take care of the family reunion portraits this year.

Whatever your reason for being curious is, we have you covered. In this post today we will be sharing with you our thoughts on the ideal family portrait kit setup for the Fujifilm X-Series photographer. Now if you’re ready, let’s get into it. Continue reading…

Fujifilm Releases X-T2 and X-H1 Firmware Updates, Delays GFX and X-Pro2 to July

Fujifilm has two new firmware updates and a new ETA for others

Today, Fujifilm has announced the availability of the latest firmware updates for two of their flagship cameras, the [amazon_textlink asin=’B01I3LNMAM’ text=’X-T2′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’9224b3bd-6f22-11e8-bca9-8d084a134e54′], and [amazon_textlink asin=’B079PTRNKK’ text=’X-H1′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’9991a42d-6f22-11e8-b5bf-e93dd8465fc9′]. This comes after the updates were initially delayed by several weeks following issues that arose when the company originally attempted to release the X-T2 firmware. Those issues have since been resolved and along with the fixed X-T2 firmware version 4.10, the X-H1 also gets a fresh update to version 1.10. Continue reading…

Why the Rumored Fujifilm X-T100 Is Sorely Needed

It is being said that the long-rumored Fujifilm X-T100 could be announced as soon as next week

Fujifilm has a long history of producing great cameras within their X-Series, but one segment of the market that has always been a bit of a dud for Fujifilm has been their budget-oriented cameras. The X-A series has always been very basic and cheap in comparison to the mid-level X-Series cameras like the X-T10 and [amazon_textlink asin=’B01NCVNDPO’ text=’X-T20′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’6f7645fb-57b1-11e8-b6ec-f7b963a3e069′]. But it seems maybe Fujifilm is finally adjusting their strategy, with reports indicating that an “X-T100” could be coming as soon as next week.
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Shooting Better Portraits with Fujifilm’s 23mm F2

Small, light, weather sealed – there isn’t much to not like about the XF 23mm f2

Fujifilm’s 23mm f2 R WR is a popular choice for many Fujifilm photographers looking to have a small, compact, and weather sealed 35mm field of view (equivalent) lens with fast and quiet autofocus. Many of these photographers are also likely portrait photographers, who have, as a community, really embraced the 35mm field of view for a variety of looks.

Today we are going to talk about the Fujifilm 23mm f2 R WR and some things to think about with this lens in order to get the best looking portrait results. Some of these tips can be applied to other 35mm lenses and some of these are specific to this lens. But before we get into it, make sure to check out our full review of the XF 23mm f2 R WR if you have not already. Continue reading…

Here Is What Fujifilm Needs to Do with X-Trans IV; My Wish List

It’s about time for an X-Trans upgrade in the Fujifilm X-Series

As was widely publicized when Fujifilm launched their new X-H 1 a while back, their current X-Trans sensor technology dates back to the launch of the X-pro 2. It is a fine sensor, and the X-Processor Pro which accompanies it is solid as well. But in today’s world tech moves fast and three years is a long time. So we can probably expect the next generation of X-Trans to be coming soon. As such, I wanted to take a minute to talk about some of the things on my X-Trans IV wish list.

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This is the Ultimate List of Affordable Fujifilm Prime Lenses at Every Focal Length

Fujifilm’s Fujinon prime lenses are legendary, but they aren’t the only game on the block

Ask almost anyone about their reasoning for choosing Fujifilm as their camera system and much of the time one of the top reasons for that decision has something to do with the quality of their lenses. But it goes beyond lens quality because every system has some good lenses. In Fujifilm’s case, not only are these lenses quality, but they are very affordable, especially when compared to similar lenses in other systems. Continue reading…

New Fujifilm GFX 50s X Series Firmware Boosts Performance of Various Cameras

Fujifilm is at it again, announcing firmware updates to six cameras coming over the next two months

As we all know, and has been extensively documented throughout their tenure in the digital interchangeable lens market, Fujifilm has a history of constantly implementing updates and improvements to their cameras for years after they launch. That history continues here today with the official announcement by Fujifilm of the impending release over the next two months of firmware updates to the [amazon_textlink asin=’B01MZARM64′ text=’GFX-50S’ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’9aec6626-3dbc-11e8-8086-775787a98a2b’] and five x-series cameras including the recently released [amazon_textlink asin=’B079PTRNKK’ text=’X-H1′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’b169d8e2-3dbc-11e8-a0fb-1b3984df9c49′]. Continue reading…

The Essential Lenses for Every Fujifilm Photographer

What are the basics: the essential lenses every Fujifilm Photographer could use in their art? 

Photography is a wonderful thing; pick up any camera and any lens and with that you can capture the world, for just a moment, to be preserved as long as the medium which holds it survives. It is a timeless, though under appreciated, a gift to the future. But if you are new to photography, or maybe just new to having a dedicated camera (upgraded from your smartphone, for example) you may be wondering what lenses you need for your new Fujifilm camera.

Well, it’s just your luck that this post is all about that; the essential lenses for your Fujifilm camera system. So, if you are ready, let’s jump on into it… Continue reading…

REVIEW: Fujifilm 80mm F2.8 R LM OIS WR Macro (Fujifilm X)

Macro photography is important for everything from wedding details to food and beverage advertisements; so is Fujifilm’s new 80mm F2.8 the new go-to option for X-Series macro enthusiasts?

Macro photography is one of those interesting niches of photography that can sort of bleed over into almost every other niche. You have wedding photographers needing macro detail shots of the wedding rings and reception details. You have food and beverage photographers needing 1:1 images of the items they are shooting. Heck, you also have true macro enthusiasts shooting insane shots of insects and other tiny objects.

But for all of these things, one needs a specialized macro lens. You’ve got a lot of lenses these days sell themselves as almost macro lenses with 1:2 reproduction and a very close focusing distance. This is good enough for many photographers. But for anyone needing true macro capabilities those quasi-macro lenses will not suffice, and a dedicated macro lens with a least 1:1 reproduction is a necessity. Continue reading…

First Impressions: Fujifilm X-H1 (The New Flagship)

Fujifilm isn’t messing around; The X-H1 looks like a beast on paper… but how is it in person? Let’s find out.

On Thursday, Fujifilm launched their new flagship X-Series camera, the X-H1. To put it simply this is more than just the new kid on the block. This camera has some serious features and usability improvements over the previous X-Series cameras that will no doubt make the Fujifilm ecosystem even more attractive to both photographers AND videographers. We were invited out to LA for the [amazon_textlink asin=’B079PTRNKK’ text=’Fujifilm X-H1′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’83fd4236-130f-11e8-b56b-a1d8da7a101c’] launch event, and as a part of the evening we were able to get our hands on the X-H1 for some initial impressions before we get our actual review unit sometime in the next week or two. Continue reading…

The New Fujifilm X-H1 Brings Sensor-Based Stabilization To X-Series

For quite some time now Fujifilm has been behind the curve when it comes to stabilization and they right that ship with today’s Fujifilm X-H1 announcement.

We have been hearing a lot about this potential announcement for months on the rumor mill circuit, but today the rumors stop and Fujifilm’s official announcement has come. The X-H1 is Fujifilm’s new, top of the line body, supplanting both the [amazon_textlink asin=’B01I3LNMAM’ text=’X-T2′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’8a01792c-0ff0-11e8-bb1c-47f51ac063ad’] and X-Pro2 as Fujifilm’s most powerful and capable camera. Inside the X-H1 Fujifilm is packing the same X-Trans III sensor and X-Processor Pro that the X-T2 and [amazon_textlink asin=’B01A8DUR74′ text=’X-Pro 2′ template=’ProductLink’ store=’thephobl-20′ marketplace=’US’ link_id=’8ffcd7d5-0ff0-11e8-a6c1-675e7a122387′] have used. But in addition to that the company has added IBIS and wrapped it all in a body that is decidedly more ‘modern’ than previous vintage leaning designs. Continue reading…

Fujifilm Announces New X-A5 Camera and XC 15-45mm Lens

We had been hearing Fujifilm may have some new gear coming up, and today that was made official.

Today Fujifilm announced the latest additions to their X-Series in the form of the brand new X-A5 camera and XC 15-45mm; which the company is touting as the lightest camera and zoom lens combination in their lineup. The cameras, which seemingly were leaked all over the web today before most of the US press received the announcement materials, has been causing quite a bit of commotion. This is the first of Fujifilm’s X-A series cameras to have phase detection on the sensor. Continue reading…

Instax Share App vs Fujifilm Camera; Which Is Better For Your Instax Prints?

Should you send your images to the Instax Share app first or do it right from camera?

Instax is a great way for photographers to give instant prints to clients, either as a memento of the shoot or as an added service. While most people will have to transfer the images to their phone, Fujifilm shooter has the ability to connect directly to their Instax Printer with their Fujifilm X-Series camera body. This makes the process of printing even quicker, skipping the step of having to send the image to your phone first.

But we got to thinking; are there are image quality differences between the shots sent by phone vs sent from the camera? Continue reading…

The Ultimate Fujifilm X Series Guide For 2017

If you’re looking for the be-all end-all guide to Fujifilm’s System, look no further

Well, the time has come for us to start doing our end of the year posts and one way we is with these ‘ultimate guide’ posts. On the docket for today is Fujifilm, which in many ways had a break out year with the introduction of the X-T20 and X-E3 (the lower cost alternatives to their professional focuses X-T2 and X-Pro2).

We have posted a lot of great Fujifilm guides over the last year regarding everything from cameras to lenses, accessories and everything in-between. If you’re looking for an easy place to get some information on Fujifilm’s X-Series then you are in the right place. Continue reading…