What Happens When Non-Photographers Use a Phase One Camera?

Phase One XF IQ4

The look of astonishment when a non-photographer realizes that the Phase One XF IQ4 takes better pics than an iPhone is priceless!

While perhaps not the best-known brand of camera in the photography world, most who are serious about the art form have heard of Phase One and their Medium Format cameras. For those on the other side of the fence who think photography is more about the camera on the back of their phone, Phase One is a complete unknown. Recently, some non-photographers were given a chance to have a play with the Phase One XF IQ4, a $52,000 151 Megapixel camera that is one of the best in the world. Join us after the break to see the video and reactions of the people who got to use it. Continue reading…