Creating the Photograph: Peter Barrett’s “Travelocity Ad”

Creating the Photograph is an original series where photographers teach you about how they concepted an image, shot it, and edited it. The series has a heavy emphasis on teaching readers how to light. Want to be featured? Email chrisgampat[at]thephoblographer[dot]com.

“In the end what you end up with is a shot that looks very much like two ladies snorkeling in crystal clear Caribbean waters.” says photographer Peter Barrett when explaining his idea for a photo he created for Travelocity. Pete does a ton of travel and documentary work that you can catch on his Instagram channel, and this is evidenced in our previous interview with him on the site. Pete has been shooting photos since High School and started shooting professionally in the mid-90s on various projects. Indeed, he’s a highly accomplished photographer that continues to both create and capture–the dream of many aspiring professional photographers.

So when it came to creating an image for Travelocity, he had to find a way to make something ordinary look a bit more vibrant.

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