Every more experienced photographer will tell you to shoot with the flash out of and off of your camera’s hot shoe. It can give you a lot of limits, but some photographers need to shoot with the flash on the camera. These photographers generally end up taking their camera and the flash and pointing it directly right at the subject. But there are ways to take better advantage of what it can do. All of this starts with having a better understanding of what a flash is really designed for and what it’s supposed to do.
On top of this, you have to think about it differently.