Opinion: Olympus Can Set the Tone for the Future of Photography

compact cameras Olympus Pen F

Olympus knows the limitations of its chosen platform, but they have the ability to innovate and incorporate computational photography into their cameras.

Olympus has a track record of being able to achieve the seemingly impossible. Over the last 12 years, Olympus has developed technologies that have still made the Micro Four Thirds platform relevant today. They have developed class-leading IBIS, started to incorporate AI into their cameras, and their weather sealing technologies are some of the best in the business. But let’s not think all is rosy in M4/3’s world. APS-C and Full Frame platforms are pulling away at an alarming rate when it comes to sensor technology, and pricing continues to draw people away from the Micro Four Thirds platform. If anyone can make M4/3 relevant again, it’s Olympus. They are crazy enough to try new things that can make the platform fun for photographers. After the break, we will take a look at what Olympus needs to focus on if they want to keep up with Sony and the rest of the gang.

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