What the Photographic Printing World Needs to Do to Appeal to a Younger Audience

The world of printing your photos is really confusing even as I’ve been doing it for years now.

Throughout all my meetings in the photo industry, what’s consistently spoken about is how little people print anymore. Indeed, it isn’t a necessary part of the photography process because you can’t double tap the images or scroll passed them. But printing is still the ultimate experience in photography. Folks of course want to get into it, but if you’re looking at it as an outsider, it’s pretty darned complicated. Your more common options are heading to a Walgreens and getting prints made there. But the bigger and better prints aren’t well known to folks.

Here’s what the photo industry needs to focus on to get better messages across about printing.

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