How Much Do Imaging Sensors Really Matter Over Lighting?

For many years as a photographer, I’ve had one trick that has made all my product photography shine. Companies lease our product images, and on social platforms or messaging boards our product images are often used to showcase a lens or camera looking sexy. We wrote a while back about how we do product photos, but something that continues to be an issue with many photographers even today is whether or not you should have a new camera, an old camera, a full frame sensor, a Four Thirds sensor or an APS-C Sensor.

And I’m here to show you the absolute truth: with good lighting and a few tweaks of sliders in Lightroom, none of that matters when it comes to image quality. Of course, cameras can have different features that make them more or less attractive depending on the application. But in general, a more experienced photographer can take any camera you hand them and create a fantastic image no matter what.

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The Myth of the Natural Light Photographer

Chris Gampat The Phoblographer Samsung 50-150mm f2.8 OIS review product images (5 of 10)ISO 4001-40 sec at f - 4.0

There comes a point in the life of every photographer where they’re bound to say a single statement that either enthralls the uninitiated or makes the more knowledgeable roll their eyes. This statement is said in five short words: “I’m a natural light photographer.”

Now, this shouldn’t offend you at all. Some folks are genuinely natural light photographers because of the type of work that they do–and so they spend their hours quite literally chasing the light in order to make a living or to one day make it their sole source of income.

Again: they spend their hours quite literally chasing the light in order to make a living or to one day make it their sole source of income. These photographers spend lots and lots of time watching the weather forecasts and determining just the right spots and times to go out and take photos. There are hours of prep and lots of conceptualizing done to make the most of the small window of time.

And again in case it isn’t hitting you: we’re talking about pros and aspiring pros.

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