All images concepted by Studio Hands. Used with permission.
When a company approaches you to create a new logo, what are some questions that you’d ask first? The folks over at Studio Hands started concepting and playing with words while exploring creativity to help FLOW, a house music culture company that s all about marketing to youth interested in the scene. With the help of photographers Sabine Metz (who did the retouching and shooting) and Johnny Van Bergen (who did the set-up and technical work) they collaborated with the simple instructions “Make it flow” and “Use a triangle”.
From there, ideas came up. We talked to Hilmer over at Studio Hands about how they created the concept and logo for DJ Franky Rizardo’s company.