Brand Loyalty Isn’t a One Way Street. They Need to Closely Listen to Us

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I’ve decided not to name names, but all brands are guilty of not listening to their core users at one point or another. Some are more guilty than others. Usually, a camera is merely a tool for our work, and any brand’s camera can get the job done if used correctly. But sometimes, it’s not just a tool. The brand’s styling and ergonomics can become extensions of our passion and a fashionable way of expressing our style. The more we invest in a brand, the more we consider ourselves part of its extended family. And at some point or another, a family can let us down. This won’t be an article about how long your loyalty to a brand should exist. Nor is it going to be about whether your brand is worth fighting for against someone else. This article is about brands being loyal in return to us.

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4 of the Best External Storage Drives for Photographers

Data comes cheap these days, sure – but you still need a lot of it!

Photographers are using more and more data every day, especially with so many of us unwilling to delete all but the most dreadful images from our systems in the off chance that someday we may end up needing that shot of Aunt Jane mid-sneeze. Joking aside, we as photographers really do need a lot of storage space for our images these days and the unfortunate fact of life is that at some point your computer, be that a Desktop or Laptop, will no longer be able to handle all of your storage needs.

Eventually, you will need to get yourself an external storage solution of some kind. You could go all out and get a DAS raid setup, but honestly, for most of you, that is likely overkill. A single external storage drive is all that most of you will need. So you may be asking yourself now, “OK Anthony, but which external drives should we be considering?” Don’t worry for a second – I got you. Continue reading…

Hacker Team Discovers Security Risks in Common SD and microSD Memory Cards

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An SD card is just a piece of plastic with some flash memory in it, right? And flash memory is a pretty safe way to store data, right? And formatting an SD card is enough to erase all sensitive data on it … right? No, absolutely not. As a matter of fact, common flash memory devices such as SD and microSD cards are much more than just the memory that holds your data, and they’re much less safe than we’d all wish them to be. At least that’s what a hacker team recently reported at the Chaos Computer Congress.

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Useful Photography Tip #50: A Reminder to Backup Those Holiday Memories

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Back in April, I explained in detail how I go about backing up my data, and why it’s incredibly important to develop your own backup strategy and workflow to prevent data loss.

Since you’ve likely captured a bunch of unforgettable moments over the holiday season, and are also probably travelling a lot, I think it’s a good time to revisit your backup strategy and make sure you’re completely covered in all situations.

Maybe make it a New Years Resolution to define a backup workflow. After all, you wouldn’t want to lose all of your adorable puppy photos, right?

Be sure to also check out all of our Useful Photography Tips!

Mirrorless Cameras Gained Strong Growth Everywhere in the World But the US


The introduction of the mirrorless camera is one of those macro changes that the industry has been craving for so long. Oddly enough mirrorless cameras have been around for a while in rangefinder camera realm due to the inherent nature of the finder system, which is why cameras like the Leica M9 and Epson R-D1s have such a massive cult following. But the large scale spread of this style of camera has been a significant enough factor in the markets for all the major manufacturers to finally take notice and begin to create models that satisfy this emerging market segment. With Canon finally taking the leap with their EOS-M model, every top-tier manufacturer in the camera industry is now developing technologies to expand this newfound group of photographers.

Obviously, this is not a point that is missed by market forecasters. InfoTrends has been following the industry’s growth and fluctuations for the last decade and is closely monitoring the mirrorless segment of the camera market. They have recently published a 2012 report on the mirrorless market and their forecasts for the developing technology. While the page linked does not provide much in terms of real information on their research, the contact information contained within should provide for a very interesting bit of data for the discerning industry figure. Continue reading…