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Photography Culture

Mad Men Drops The Leica Name Like Crazy in Season 6 Premiere

Chris Gampat
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04/07/2013
04/07/2013
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Last Updated on 04/07/2013 by Chris Gampat

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Warning: Minor Spoilers Ahead!!!

If you’re a fan of Mad Men and you’re a camera geek, chances are that you heard two significant names in tonight’s Season Premiere. The first one is Pentax, which probably made all the Pentaxians super happy. But the second one was Leica. Indeed, Don Draper (the show’s protagonist) gives a doctor a Leica camera as a gift after a short meeting in the elevator. Draper states that the agency has tons of them in their closet and simply just gives one to the good ol’ Doc.

Really, Draper? I actually stated outloud, “I want a Leica” when I the exchange happened on screen. But it really makes us wonder if Leica paid for some subtle advertising on the show or not. It would only make sense though–loads of celebs own Leica cameras and it is their target market.

Indeed, this site is in debt to Leica–they loaned us our first review units to help us take it off year and a half years ago. With that in mind though, it’s nice to see that a very popular show throws a hat tip to the photog community.


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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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