Last Updated on 04/07/2013 by Chris Gampat
Warning: Minor Spoilers Ahead!!!
If you’re a fan of Mad Men and you’re a camera geek, chances are that you heard two significant names in tonight’s Season Premiere. The first one is Pentax, which probably made all the Pentaxians super happy. But the second one was Leica. Indeed, Don Draper (the show’s protagonist) gives a doctor a Leica camera as a gift after a short meeting in the elevator. Draper states that the agency has tons of them in their closet and simply just gives one to the good ol’ Doc.
Really, Draper? I actually stated outloud, “I want a Leica” when I the exchange happened on screen. But it really makes us wonder if Leica paid for some subtle advertising on the show or not. It would only make sense though–loads of celebs own Leica cameras and it is their target market.
Indeed, this site is in debt to Leica–they loaned us our first review units to help us take it off year and a half years ago. With that in mind though, it’s nice to see that a very popular show throws a hat tip to the photog community.