Last Updated on 03/31/2026 by Chris Gampat
Tamron has been one of the popular third-party lens makers from Japan. The company gained recognition for its all-in-one zoom lenses, which has been beneficial for many serious enthusiasts around the world. However, what also set them apart was the price range. A zoom, we all know, can be expensive. But Tamron provided just the right balance between price and performance. It now appears that the former is about to change, as reports of a fresh price hike are around.
Additional reporting provided by Editor in Chief Chris Gampat.
Tamron America reached out to us about commentary for this article. They stated on March 26th, 2026 the following: “Please note, we have no plan at this time to increase pricing for the North America territory handled by Tamron Americas. The price change announced on Tamron’s Japanese website is for the Japan domestic market only.“
According to the company’s Japanese website, Tamron has announced a price hike of four of its lenses. The hike will take place from April 1, in the coming week. Tamron’s lenses have been affordable, but this hike may pinch some pockets. Here is a look at the table:
| Lens | Mount | Old Price | New Price | Increase | % Rise |
| 28-75mm f2.8 G2 | Sony E-mount | ¥104,400 | ¥149,600 | +¥45,200 | +43% |
| 28-75mm f2.8 G2 | Nikon Z-mount | ¥125,400 | ¥154,000 | +¥28,600 | +23% |
| 28-200mm f2.8-5.6 Di III | Sony E-mount | ¥128,700 | ¥129,800 | +¥1,100 | +0.9% |
| 35-150mm f2-2.8 Di III | Sony E-mount | ¥199,800 | ¥253,000 | +¥53,200 | +27% |
One of the reasons stated for this is the continuous rises in raw material costs. With a lot of raw materials are now becoming expensive, the lens price will increase. As the company wrote in their official statement:
Amidst the continuing deterioration of the external environment due to the continuous rise in raw material costs, manufacturing and logistics costs, we have strived to maintain prices through cost reductions. However, it has become difficult to absorb the increase in costs through our own efforts alone.
The affected lenses are quite popular and also include some fast zooms that can be of help to many photographers. However, it is uncertain whether these prices will also be reflected in the United States, especially since there has been no mention of this in the statement. It could also be possible the price revision is only for Japanese photographers, and this may not affect Americans per se.
The 28-75mm is a popular focal range for just below $1000 for Americans. This is pretty huge given that Nikon’s own zoom lens can cost twice that. While the 28-75mm is useful, in our review, we also highlighted another lens that can be of much help:
Quite frankly, this lens would’ve won our Editor’s Choice award considering its $879 price tag. But it’s being overshadowed by the much more attractive Tamron 35-150mm f2-f2.8. Sure, that lens is a bit more than double the price, but it’s also arguably the only lens you’d ever need. To be more forthright, this lens is part of what’s genuinely making me consider selling all my Sony lenses and going all in on Tamron glass.
The biggest shocker here is the Tamron 35-150mm f2-2.8 price increase. But in some ways, it’s not also a shocker. That’s by far, Tamron’s best lens and one of the reasons why you’d want to use the Sony camera system if you don’t buy it for Nikon Z mount.
While Americans can relish the price for now, the broader context is that the same pressure may also be faced by other companies. There is a possibility that we may see similar revisions broadly. For Americans, it can be a challenge, since tariffs are not yet undone, despite the Supreme Court’s order to do so.
If you are a photographer who has been keen on buying Tamron lenses, this seems like the right time to do so. At the time same, whether other lenses such as the 17-28mm f2.8, and 150-500mm will also face a similar fate remains to be seen.