German brand Rollei, previously known as Rolleiflex, is one of the most prominent manufacturers in the analog world. Founded in 1920, the company’s twin-lens reflex camera has been quite a sensation among film users. However, over the years, the company has changed names and owners, and with Rollei GmbH & Co. KG being finally adopted in 2015. While they have licensed the name Rollei to Mint, who creates 35mm film cameras, they are largely into creating tripods, lights, and, quite recently, lenses. With the announcement of its first mirrorless lenses for Nikon and Sony, Rollei is trying to be a part of the mirrorless digital world. But will it work? Let’s take a peek.
First reported by Nikon Rumors, the new Rollei lens offers an 85mm focal range and f1.8 aperture. Designed for portrait photographers, it is said to provide natural proportion without distortion. The f1.8 aperture is supposed to create soft, round bokeh, while its HFT-X coating is claimed to limit ghosting and flare while preserving contrast. There is also an STM motor, which will track the eye and face of the model. Here is a look at its specs:
- Near setting: 0.85 m
- Full format: Yes
- Autofocus: Yes
- Compatible cameras: Nikon Z systems and Sony E systems
- Filter thread: 62 mm
- Exif data: Yes
- Connections: USB-C for firmware updates
- Lenses (group/lenses): 7/10
- Smallest aperture: 16
- Diaphragm blades: 11
- Dimensions: 9.6 x 8 x 8 cm
- Weight: 477g
While the lens seems to appear like older Sigma models made for DSLR, Photo Rumors points out the make is very similar to 7Artisans 85mm f1.8. A close look at the specs reveals that the number of glass elements and aperture blades is the same, but the design is a bit different. The Rollei lens for Nikon has only one large focus ring, while the Sony version, like the 7Artisans variant, also includes an aperture ring and markings. We aren’t sure why the Nikon version lost out on an aperture ring, but that will make a difference to many.
In essence, Rollei isn’t exactly innovating here but using a tried-and-tested formula. There are plenty of 85mm lenses out there from third-party manufacturers, which are cheaper than the company’s 299 euros (about $340) offering. In fact, considering Rollei’s past achievements, this lens falls short of expectations. Whatever may be the case, the company has to carve a niche for itself, just like it did with analog cameras. Perhaps, with more iterations, the company will become what it was hoping to be.