With two weeks left before the next Fujifilm X Summit, Fuji has taken to social media to tease a new camera that may be announced. While fans of Fujifilm might take this to mean that there’s a new Fujifilm X Pro 4 (properly called the Fujifilm X-Pro 4 according to the way they name it historically) on the horizon, the company’s radio silence on the line has us more concerned than hopeful.
Fujifilm X Summit 2025 – Prague Teaser
The video above has gotten social media abuzz. While that 1-2 second teaser seems to hint at a rangefinder-styled camera, the company has been silent about anything with the X-Pro name. Some on social media have pointed to the rangefinder-style silhouette as a sign that the new camera to be announced will be the next X-Pro, but it’s far more likely to be a teaser of the long-rumored Fujifilm GFX-100RF.
The X-Pro 3: Fujifilm’s Last Great Photography APS-C Camera
The X-Pro 3, the last iteration of the X-Pro series, was an extremely divisive camera – either you hated or loved it, and this journalist was very much in the love camp. The chief “con” for many of the camera’s detractors was the hidden LCD screen, a feature that was and is so out of the norm many new photographers don’t know what to make of it. But if you’re a seasoned photographer who rarely uses their LCD screen or simply loves losing themselves in the moment – then the X-Pro 3 was a godsend. It was a camera that took away as many distractions from the experience of making photographs and forced you to think about your photography.
In our 2019 review of the Fujifilm X-Pro 3, our EIC, Chris Gampat said:
The Fujifilm X Pro 3 is truthfully one of the most innovative cameras to come out this year. Though Sony has been pushing the boundaries when it comes to innovation, Fujifilm has been doing things that no one else is. The hidden LCD screen is a brilliant innovation that keeps photographers focused on what’s important.
Even years later, the Fujifilm held up despite a lack of firmware and marketing support from Fujifilm. At The Phoblographer, we’ve been some of the biggest fans of the X-Pro series of cameras and have continued to advocate for the development of the next generation of the X-Pro. Whether it’s been giving our thoughts on how Fujifilm could improve a potential X-Pro 4 or sharing our wish list for features (better High ISO performance, please), we continue to root for an X-Pro 4 with photographers in mind.
FujiFilm’s Pivot to Creators in Their APS-C Line
Suppose you’ve been paying attention to the most recent big releases from Fuji’s X-Series cameras. In that case, you’ll notice they have a common point – they’re basically catering to the content creator market at the expense of photographers. Don’t believe me, just look at the lineup: the new flagship camera in the X-Series line is the X-H2S, a video camera with some photography features and a photography body. Mid-range, you’ll find the X-S20, another device that touts content creator features, even with a dedicated VLOG mode. And at the entry-level, there’s the X-M5, a camera that should’ve been an X-E camera, but instead, we get a not quite an X-S20 with options to shoot vertical videos. Noticing a pattern?
Sure, we could argue that the X-T5 and X-T50 are holdouts for photographers-first cameras, but for me (and many others), the appeal to Fujifilm’s X-Series cameras has always been the X-Pro series.
Why I Still Want a New Fujifilm X Pro 4
I bought my first Fujifilm X-Pro in 2014, almost four years to the day after it was first launched. At this point in my career and personal life, I was burned out and looking for a camera that was easy to carry around and encouraged me to make more pictures – the Fujifilm X-Pro was that camera. Since then, I’ve owned each iteration of the camera—not because it was perfect but because it sparked in me a willingness to go out and be creative. The X-Pro 3 became a camera that I purchased twice—I sold my first X-Pro 3 and then instantly regretted the decision. For personal use, I have put off buying a new camera body and all but shunned opting for a Fujifilm X100V or X100VI, not because they’re bad cameras, but because I’ve been holding out for a Fujifilm X-Pro 4. I truly hope to be wrong, but maybe the next camera I buy might not be a Fujifilm camera at all.