A month ago, the rumors of Fujifilm launching a new GFX series camera surprised the community. After the release of cameras for content creators in 2024, many simply wanted a device that focused on the needs of photographers. And now, with a new buzz and whispers, Fujifilm fans could finally get a camera that focuses on their needs: the GFX100RF. While nothing is concrete yet, it appears there are far more newer features that seem to highlight the direction the company is taking. Here’s a look at what the new camera will be all about.
In the past, we mentioned that rumors suggested the GFX100RF would be an X-Pro-size camera with a 35mm f4 lens. However, new reports by Fujifilm Rumors suggest that it will have a few exciting features. For starters, the publication states there will be a dedicated aspect ratio dial for photographers at the back of the camera. While there is no clear information on what this could be or how it will work, some Fujifilm fans are excited as it will allow them more manual control over their camera.
Another feature that has been hinted at is a “crop zoom lever,” which is likely to be placed under the shutter button. Again, the information is quite scarce. Will the dial help you zoom crop images from 35mm to 50mm and so on? We do not know. However, it is unlikely that the RAW files will face an issue. They will likely be shot at 35mm, but the JPEGs will have plenty of zoom options to play with.
Since the RF will be a range-finder-style camera, these additional controls could come in handy. However, the excitement lies in the fact that the company is trying to do something different. Since the camera will be sparring with the Leica Q3, they certainly want a device that gives one distinct look, feel, and experience. That’s exactly why people have been choosing a Leica for so many years. Furthermore, a Leica is also a status symbol in society. So, while you get perfect colors and bokeh. As we stated in our review, “The high resolution delivers details down to the eyelash level, while the lens captures butter bokeh that even pixel peepers will love. Of course, the Leica Q3 also has classic Leica colors and a slew of stellar color profiles for excellent JPEGs straight from the camera.”
However, the two major trade-offs have been speed and price tag. The Fujifilm GFX100RF, thus, will first have to tackle the size and ergonomics challenges and then gradually move to provide an exceptional experience, perhaps at a slightly lower price point. For instance, the GFX50s II with GF35-70mm kit lens will cost around $4,499. That’s certainly expensive but less than the Leica Q3 at $6,295.
In addition, Fujifilm seriously needs a camera dedicated only to photographers since its hybrid cameras may not be suitable for professional photographers. However, the GFX100RF’s lack of in-built image stabilization is odd since it can come in handy when photographing at slower shutter speeds. Although these are just rumors, the GFX100RF could be the camera that helps the company achieve an excellent track record in 2025. This is contingent on how well they manage the situation. If they fail to do so, there may be more frustrated photographers who feel that the company is neglecting their needs, and we certainly don’t want that.