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TIPA: Only 7.3% of Photographers Trust Influencers

Chris Gampat
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Last updated on 10/21/2024
10/25/2024
3 Mins read
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Earlier this year, we let photographers know about the TIPA survey. It polled over 3,000 photographers and showed insights into current world of photography. According to the survery, only 7.3% of photographers trust influencers. Most photographers trust print/online magazines as well as online photo websites. Lots of them also want to buy a new camera and lenses. The findings are below.

Here’s the original text from TIPA’s website, which can be found here at this link:

In September 2024, TIPA (Technical Image Press Association) launched a reader survey via member magazines and web sites. With over 3,000 respondents, the survey highlights critical trends in camera usage, photography styles, and consumer preferences in the imaging industry and provided valuable insights into the preferences and behavior of photography enthusiasts worldwide.

Key Findings:

  • Photography as a Passion: An overwhelming majority of respondents identify as avid photographers, with over 70% considering photography a regular pursuit or even their favorite activity. Over 25% are specialized in key areas such as nature, fashion, or travel photography, reflecting a deep engagement with the art.
  • Camera Usage: Mirrorless digital system cameras continue to gain popularity, with over 54% planning to purchase a system camera in the next 24 months. 53% record images with full format sensor and 44% with APS-C sensor cameras. 14% occasionally use cameras with a medium format sensor. 26% never go out without a camera, and 29% prefer to buy photographic products of a specific brand. In addition, interchangeable lenses and accessories remain top priorities for TIPA publication readers.
  • Media Consumption and Trusted Sources: Photography magazines (print and online) remain the most trusted source of information for nearly 49% of respondents, followed by online photo sites (34%). Interestingly, influencers are the least trusted source, with only 7.3% of respondents relying on them for photography-related information.
  • Intention to Buy New Equipment: The survey reveals a strong intent among photographers to invest in new gear, with 55% planning to purchase a mirrorless camera, followed closely by interchangeable lenses (46%) and accessories (40%). This highlights a clear trend towards continuous upgrades, demonstrating the community’s commitment to maintaining cutting-edge tools and technologies for their craft. Smartphones, software, and tripods also ranked highly in anticipated purchases, showing that photographers are focused on both camera systems and enhancing their overall workflow.
  • Purchasing Decisions: Test seals and awards play a critical role in purchasing decisions, with 68% of respondents stating they associate the TIPA logo with an award given to high quality photo cameras and imaging products. Additionally, 47% feel that test seals and awards provide a helpful guidance when buying products. This reinforces TIPA’s position as a global non-profit association representing high-quality photo products and services, and strengthens its influence in the market.

In all, this survey reinforces the dynamic nature of the photography industry, with a strong balance between traditional photography practices and modern technological advancements. TIPA remains at the forefront of this evolving landscape, providing readers with valuable information, advice, and guidance.

About the Survey

The 2024 TIPA Reader Survey was conducted from September 1-30, 2024, and was promoted worldwide through TIPA’s member publications. The survey attracted 3,081 respondents from across the globe, including photography enthusiasts, professionals, and semi-professionals. Participants were invited through online platforms and email campaigns, ensuring a wide reach and diverse representation of the global photography community. The survey aimed to capture detailed information on photographers’ equipment usage, preferences, and future purchasing intentions, offering valuable insights for both the imaging industry and consumers alike.

For more details on the full survey results and analysis, please visit www.tipa.com.

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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