Camera rankings have always shown changing user behaviour. While mirrorless cameras are still the norm for many pursuing photography, but there are other who are longer allured by such devices. Something similar can be seen in the recent rankings by MAP camera, a Japanese retail store. The results may surprise you, but we believe a major change is on its way.
First reported by Digital Camera Info, MAP Camera showcases how Fujifilm is winning in ways one can’t imagine. Here is a quick look at the rankings:
- Fujifilm X Half
- Fujifilm X100VI
- Fujifilm X-M5
- Nikon Z5 II
- Ricoh GR IIIx
- Nikon Z50 II
- Sony a7C II
- Fujifilm X-T5
- Canon EOS R6 Mark II
- Ricoh GR III
Of the 10 cameras, 4 are created by Fujifilm, 2 are from Nikon, and one from Sony, Ricoh, and Canon. In addition, there are high resolution APS-C cameras with 40MP sensors, such as the X100VI, X‑M5, X‑T5. APS-C cameras also out number full frame, with only 3 full frames being in the list.
In this regard, Fujifilm X-Half is the only fun, 1-inch sensor camera that has been quite popular amongst users. MAP camera has reported a huge pre-orders sale, with the charcoal silver taking silver stage. Despite X-Half being this popular, the X100VI has not lost its charm, which seemed to compete with the top ranking camera.
In addition, one key takeaway is that retro aesthetic compact cameras have the highest demand across the different formats. This is only limited to Japan at the moment, but we believe you will see similar trend in China and America. Speaking about APS-C, Fujifilm is the most sought after brand for their unique position that married aesthetic with cool technology, something Nikon and Canon are far behind of. There is Sony, with the R1xr III, but that is only designed for professionals, competing with the likes of Leica.
It is also interesting to see Ricoh’s GR III making it to the list, as it is one of the older cameras on the list. With GR IV launching just now, it is possible we may see the device in the list again.
MAP Camera’s ranking showcases that APS-C and retro cameras are here to stay. This proves that the allure of full-frame cameras may have passed either due to the price increase or the lack of need for more high-tech sensors for shoots. If camera makers understand this, we may find more innovation in the smaller sensor segment itself.