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Why I Hope the Nikon Zf Feels Like a Brick

Chris Gampat
No Comments
08/01/2023
3 Mins read
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If using the Nikon Z8 has taught me anything, it’s that a bigger camera isn’t necessarily a bad thing. And if using the Leica SL2s as my main camera has taught me anything, it’s that I don’t mind using a heavier combo as long as I’ve got the right strap. This is partially why I hope that the Nikon Zf is a hit. And with that said, I want it to feel like a brick compared to all the otherwise soulless cameras currently out there on the market.

According to Nikon Rumors, there is a chance that it’s going to be similar to the Nikon ZFc in terms of layout and design. But they say nothing about the feeling of it. Digital Camera World, however, talks about it being a brick. And in my mind, that’s a great thing. This is what Nikon needs. More importantly, this is what photographers need — a camera that reminds them that a company actually cares about them and not necessarily the content creators who are here for just right now and not to stay.

The Nikon ZFc is a beautiful camera, but it disappointed me so much. It felt cheap. And that’s not what I want. In fact, some of the reports state that it’s going to be under $2,000. I think that’s too low. I want a premium-feeling camera that’s metal, built to last, and that can keep up with the demands of a working photographer. I’m willing to pay for it, and I’m positive several other photographers are too!

The reports state that it’s something between the Nikon Z7 II and the Z8. And honestly, I’d be alright with that. What I care about the most is the fact that it’s a holistically beautiful camera. No modern digital camera brings back the full sensual pleasure that film cameras do. They lack the beautiful, heavy shutters that many of them had. They don’t feel like the vintage cameras that photographers have known and used for decades. Instead, they feel like soulless objects trying to fill various voids but only just so.

Don’t get me wrong, I do not expect the Nikon Zf to suddenly transport me back to my 20s (which wasn’t all that long ago as I’m 36) where I’m shooting with film again. It’s never going to bring back the smells of the Lomography store in Manhattan. And it’s surely never going to bring back the smell of Polaroid chemicals from the impossible project. But the feeling, sound, and other sensory stimuli are sorely missing from photography these days.

More importantly, they should probably keep video modes in there just in case. But I don’t really care for it. In fact, no one in the market makes anything I’d want to use for video. The closest options are those from Canon and Panasonic. So I truly wouldn’t use it for shooting video, but instead for shooting photos that are important to my memories.

I’ve been asking about the Nikon Zf for well over a year now. And I hope that it hits stores soon. More importantly, I hope that it hits all the right places in my heart as cameras become more of a weird thing and AI tries to take over in every single way.

Please Nikon, give us the camera that photographers want.

M

film camera metal nikon nikon z7 nikon z8 nikon zf Nikon ZFc
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Written by

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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