The Fujifilm QuickSnap Waterproof 800 is back thanks to Gen Z and millennials!
For what it’s worth, nothing has changed with the camera. But a while back, the Fujifilm QuickSnap Waterproof 800 camera was discontinued. However, Fujifilm is specifically citing that Gen Z and Millenials are partially responsible for bringing it back. This is the second time they’ve said this, with the first being a reference to the reintroduction of Acros 100. But the return of the product signifies something massive for the photo industry.
Specs on Fujifilm QuickSnap Waterproof 800 35mm Camera
- 35mm film
- 27 exposures
- Waterproof to 35 feet underwater
- Fujicolor Superia X-TRA 800 film
- 32mm f10 lens
- 1/125 shutter speed
- Zone focused on having 1-3 meters in focus
- C-41 development
- $18.99. This is a price increase over the previous one. You can look on Amazon for these cameras.
The Power of Millennial and Gen Z Buying
This is truly huge, and it has been for a while now. But I seriously don’t think that the camera market has fully embraced it yet. Finally, though, I think it’s been happening in the past two years. But companies still need to find a way to cater to both the technological demands and others. Lots of folks in this generation are trying to be content creators. Otherwise, they’re trying to get a career going or give in to a new hobby. We love doing this stuff. And I think that the marketing behind film needs to be the same thing. With that said, I think it’s time that Fujifilm also starts to bring back some cameras. Just imagine a Fuji Klasse camera coming back? Or the Natura S? Could you contain your excitement for a possible return of the Fujifilm GW690 cameras?
Can Film Really Coexist with Digital?
I’ve seen and heard throughout the past decade that film really doesn’t make sense anymore. And I strongly disagree. Film can surely coexist with digital, and we shouldn’t be thinking about film vs. digital anymore. Instead, they can easily live alongside one another. The key thing about film is that it really should have a look that digital can’t simulate. Only then do I really think that film stands out from the rest. It’s why CineStill and Lomography are so successful. They develop a product that you can’t make digitally.
That’s what I think needs to be the next phase for Fujifilm. I think it’s time that they bring back their Tungsten films. They had a unique look that hasn’t been replicated at all digitally yet.
Further, I think that film has really taken center stage in the pandemic. Folks have more time to shoot. And when this is all over, they’ll probably want to slow down a bit. What’s more, film is a totally different type of experience. There are times where we’re so sick of staring at digital screens that we want something analog. It’s why folks like reading instead!
Of course, there’s still the issue of the cost of film. I’ll even admit that buying film is cheap, but the development and scanning get pricey. So I don’t think that it’s something that one should do all the time. Instead, it should totally coexist with digital. And I’d even recommend that folks try to develop and scan all themselves at home. It’s a lot more time-consuming for sure, though. Options like the Ars Imago daylight lab exist. Scanning is where it gets a whole lot more complicated. And you’re probably never going to get the same results that you would with digital in that case. That’s a beautiful thing, though, because it helps film co-exist as its own platform.