When we speak of spring, the first things that come to mind are images of flowers, greenery, and fields in full bloom. However, the creative minds behind Les Garçons bring us a more creative and conceptual way to see and represent this beautiful season and the refreshing imagery that comes with it: scrumptious and delicately styled food photography. If you’re looking for out-of-the-box ideas about spring or food photography, this featured series definitely fits the bill.
“Inspired by the expansive energy of spring and the idea of an awakening appetite for fresh flavour,” the Montreal photographer – director team came up with Spring Geometry, a food photography project they did for North American dairy cooperative Agropour. Combined with accessories styling by Karine Blackburn, the team brought their bright ideas and culinary direction to life by combining tasty morsels, flowers and greens, and pastel colors. “This series features simple and surprising taste experiences in a visual approach that reflects the delicate colour and beautiful geometry of new life.”
The fresh mix of food, color, and floral motifs make this series one of the most refreshing takes we’ve seen on spring photography and food photography alike. While primarily an advertising project, we can’t deny that each photo is a work of art, and something that will inspire creatives who dabble in food styling, advertising, and conceptual work.
Spring Geometry is a perfect primer on the kind of work that Les Garçons does. “We like to create images that are insightful, colourful, sometimes slightly magical, and articulate a passionate and provocative point of view,” they said on their website, also citing a deep passion for culinary arts and significant experience in advertising. Through this body of work, the team was able to demonstrate their prowess for creative concepts and excellent execution.